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NAHC Limited
NAHC Limited

Brand Marketing Manager

Taiwan
Full-Time
Hybrid

Our client is a growing consumer products company that combines smart hardware, a companion app, and a library of original and licensed audio content to create screen-free learning experiences for young children. As the business expands into new markets, this role will build brand strategy from the ground up, driving awareness through creative, non-paid tactics given a capped advertising budget, and keeping messaging aligned across a website-led sales channel that now drives the majority of revenue and a growing network of retail partners. You will lead end-to-end product launches and turn deep parent and child research into marketing strategies that support long-term brand KPIs, such as organic traffic, which are inherently harder to measure than short-term, direct-response performance metrics.

What You'll Do

  • Lead end-to-end planning and execution of new product launches, covering naming, packaging copy, website and social assets, promotional campaigns, pre-orders, and localization of branded character content for the local market
  • Oversee owned social media channels, word-of-mouth marketing, and search and generative-search optimization strategies to build sustained brand awareness and engagement
  • Develop and execute public relations strategy, including press releases and ongoing media and KOL relationship management, to strengthen brand reputation and mindshare
  • Identify, negotiate, and manage strategic cross-industry partnerships, such as collaborations with other parenting brands, educational organizations, or IP holders, to expand the brand's audience reach
  • Design and run structured user and market research initiatives, including customer surveys, market studies, and exit-poll analysis, translating the findings into actionable marketing strategy

    • Core Essentials

  • 7+ years of hands-on experience in brand marketing, integrated marketing, or product marketing, with a track record of owning campaigns end to end across social, PR, partnerships, and research, rather than just managing agencies
  • Strong consumer empathy and research capability, with demonstrated ability to translate user insight into brand and marketing strategy
  • Business-level English proficiency, sufficient for regular reporting and strategic alignment with an overseas headquarters
  • Proven ability to independently drive a project from zero to one, without heavy day-to-day oversight
  • Strong project management skills and self-discipline to manage multiple concurrent workstreams

    • Bonus Skills

  • Prior marketing experience in early childhood education, or in baby and parenting consumer brands
    • NAHC Limited
    NAHC Limited

    NAHC Limited builds innovative AI-driven solutions for the fintech and consumer technology sectors, streamlining processes and enhancing user experiences. Their products range from automated trading platforms for cryptocurrency traders to interactive motion-driven play systems for active entertainment, catering to diverse user needs while prioritizing safety and data protection. By leveraging cutting-edge technology, NAHC empowers users across different experience levels to engage with complex systems easily and effectively.

    Founded
    Founded 2019
    Employees
    1-10 employees
    Industry
    Professional Services
    HR & Recruiting
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    Brand Marketing Manager