Communications Manager

Founded in October 2014, SAM Labs is an award-winning startup East London which makes smart toys that teach kids about STEM and coding in a truly entertaining way.

Leading with the latest IoT and digital-gaming innovation, combined with the latest findings in education research, SAM has built the LEGO® of the future. SAM combines an app and wireless hardware blocks to teach kids of all ages, genders, races and ability levels to unleash their inventive potential through play. With SAM, create anything from a Twitter-powered car to a motion-powered lightsaber!

You will be part of the Marketing team, working with the VP Marketing to grow and develop the communications strategy of SAM Labs via owned and earned channels (with paid support when needed). You will build, connect and maintain the strategy across press, influencers, social media, email, and events, being SAM Labs’ voice to the public. You will be highly motivated to get placements and to produce quality social media posts, whilst remaining data-driven and focused on key goals and KPIs. You’ll be prepared for the expected and unexpected and have an innate talent of planning and organisation. A chameleon character, you’ll be ready to take on anything and bring the voice of SAM to life!

We move at high speed, and will provide you with immense opportunities for initiative, creativity and leadership. You will be part of a highly international team of motivated and talented people on a mission to be key players in the future of toys and games.

Responsibilities

• Creating and delivering integrated PR and digital communications strategies and campaigns from start to finish, reaching target consumer audiences
• Creating go-to-market launch strategies alongside key stakeholders to effectively roll out key product launches
• Seeking out new opportunities whilst managing the communications budget to make strategic decisions to advance the business
• Conceptualising, drafting and pitching fresh new ideas to press, media and influencers to secure global coverage
• Building and nurturing relationships with relevant agency partners around the world
• Building close relationships with media and influencers to create key partnerships for SAM
• Creating a sustainable social media strategy to implement across the following channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Medium
• Writing and maintaining the newsletter strategy across both the education and consumer facing sides of the business to promote awareness, retention and/or conversion
• Writing and editing briefs to the content team to create assets needed throughout various areas of the business
• Undertaking all internal copywriting

Qualifications

• 4+ years of relevant and proven experience in Communications, PR, Social Media - client side preferred but not mandatory
• Excellent writing, presenting, and conversational skills
• Experience of brand management and communications capacity
• Experience managing budgets
• Some experience with analytics and social media tools (Meltwater, Sprout Social, Google Analytics, etc.)
• Driven by results with exceptional time management skills
• Equipped with a “can do” attitude and a sense of humour
• Previous experience in the kids’ industry is preferred but not mandatory
• Previous startup experience is a bonus

We work pretty hard and your thoughts and ideas are likely to be challenged by everyone in the team, including Jacob in design, Michael in software, Adam in operations, and Joachim in execution. At the same time, Wies will try to get people to do sports, Tim will make sure you can have a go at board games and Giulio will give us plenty of new music to listen to.

Salary: Depending on experience level