Digital Strategy Manager

Role and Responsibility

• Key Skills – Web Analytics, Google Analytics, Google Tag Manager, Digital Data
• Ability to define data strategy and roadmap
• Build teams from scratch based on defined business objective
• Ability to manage, triage requirements from multiple stakeholders and work with onshore, offshore Analytics engineers for successful enablement with active communication by setting right expectations
• Serve as an expert on GA360 and establish practice to migrate existing GA accounts to GA360
• Managing a consistent method of tagging our various digital platforms to support end-to-end channel analytics that includes both web and mobile applications
• Documenting, sharing and applying implementation guides, standards, and best practices including creation of SDR, MRD and other documentation
• Creating, gathering, and managing analytics data needs of the lines of business and translating them into technical specifications
• Actively building relationships with lines of business and acting as a consultant for data needs. Periodically analyzing data and current state, reporting out systems statuses, findings, and recommendations.
• Analyzing business procedures and recommending specific types of data (evars/ props/ events) that can be used to capture good data and improve upon them
• Oversee the delivery of client deliverables to ensure that the team efforts are streamlined to enable analytics, by prioritizing efforts of engineers and QA specialists to meet objectives
• Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
• Serve as the point of escalation for the client requests
• Develop and foster client relationships, especially within client’s analytic departments
• Manage relationships with clients and partners and identify opportunities for new data sources
• Expert understanding of digital and pharma data
• Ensure proper analytics implementation of online marketing campaigns
• Experience managing and coordinating multiple projects across internal teams
• Must be a team player but also have the ability to work independently
• Ability to work under pressure and manage multiple priorities
• Advising on, building and maintaining complete documentation for all projects.
• •Managing data independently to realize trends and process improvements, keeping up to date with the latest technology trends and recommending areas for improvement
• Managing and working on web analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately

Desired Profile

• Functional knowledge of digital analytics solutions such as Google Analytics 360, Google Tag Manager and Tealium iQ
• Request queue management with multi-tasking ability to manage large operation 
• Strong knowledge of the Digital Marketing space, including Display, Programmatic, Paid Search, Paid Social, SEO, Email & general Digital Marketing strategy
• Website tagging and tracking
• Data operations and management
• Functional understanding of Customer Data Platform (Tealium Audience Stream, Adobe Experience Platform, Sales Force Interaction Studio) is good to have
• Media tagging and tracking (not the technical part but how it works in general)
• Understand process of  QA for Website and Media tags
• Microsoft skills (Excel, PowerPoint)
• Project management using tools such as Jira, Workfront, etc.
• Good to Have Skills (Tealium iQ, Google Tag Manager and Google Analytics,Tableau, Claravine, ObservePoint, SQL Query skills, Quantum Metrics, Optimizely)