Director, Sales - Target

Founded in 2022, Create Wellness is redefining creatine for the modern consumer — starting with a first-of-its-kind creatine gummy and scaling rapidly into a high-growth, profitable business across eCommerce and retail. Creatine is not a niche bodybuilding supplement; it's a foundational wellness product, and Create is building to own the category.

Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships.
What You'll Do:

• Full ownership of the Target business end-to-end, including buyer relationships, line reviews, forecasting, promotional planning, trade management, and customer P&L
• Development and execution of omni-channel strategy across in-store and Target.com to drive total account performance
• Broker leadership, ensuring best-in-class execution while maintaining direct ownership of the relationship and strategy
• Building and delivering compelling, data-driven business reviews to Target buyers
• Cross-functional partnership with shopper marketing to develop and execute activation plans that drive velocity both in-store and online
• Structured account planning including volume forecasting, promotional ROI, and distribution expansion strategy
• Acting as a core commercial leader, partnering directly with the SVP of Retail and contributing to overall retail strategy

Requirements

• 5+ years of CPG retail sales experience with direct ownership of the Target account
• Deep understanding of Target’s systems, cadence, and buyer expectations — with firsthand experience managing the relationship
• Proven ability to manage and lead broker partners while maintaining full ownership of the business
• Strong understanding of Target.com and omni-channel retail dynamics
• Solid grasp of account P&L, promotional strategy, and retail math
• Track record of driving both distribution gains and velocity at a major mass retailer

Nice to Have

• Experience at a high-growth supplement, wellness, beauty, or food & bev brand
• Familiarity with Wegmans or other premium grocery accounts
• Existing relationships within major broker networks
• Experience scaling a brand from early retail entry to meaningful velocity and productivity

Benefits

• Competitive compensation and equity
• Fully-paid health, dental, and vision insurance
• 401K program
• Location: Minneapolis preferred; open to remote with frequent travel