Founding Marketer

About the Role

This is a rare opportunity to be the first marketer at a well-funded B2B SaaS company operating in an emerging developer tools category. Working directly alongside the CEO — who is an active, hands-on marketing collaborator — you'll own positioning, messaging, and the full content engine from the ground up, building the brand and go-to-market narrative for a technical developer audience.

What You'll Do

• Own product marketing strategy, positioning, and competitive differentiation tailored to technical buyers including engineers and product leaders.

• Build and execute a long-form content strategy — blog posts, guides, and educational material — rooted in real customer use cases and designed to earn organic attention.

• Craft messaging and talk tracks that make complex product value clear and compelling to developer audiences.

• Own the website experience, ensuring it speaks directly to customer problems rather than just describing features.

• Activate founder and team voices across social channels, newsletters, and industry platforms to build authentic presence.

• Lead pipeline and awareness programs including developer conferences, executive engagement events, and targeted campaigns.

• Build competitive collateral and frameworks that sharpen GTM team conversations in the field.

• Design marketing systems and processes from scratch as the founding member of the marketing function.

What We're Looking For

• 4+ years in product marketing, growth marketing, or content marketing in B2B environments.

• Demonstrated experience marketing to technical buyers — engineers, product leaders, developer audiences — with a deep understanding of how they evaluate solutions.

• Strong product marketing fundamentals: positioning, messaging, competitive differentiation, and launch execution.

• Exceptional writing skills that translate technical complexity into clear, compelling narratives.

• Track record of building earned content that drives genuine attention and measurable business results.

• Proven ability to own the full marketing function independently, building systems rather than just executing within them.

• Experience with demand generation programs including developer conferences, executive engagement, and pipeline creation.

• Background in developer tools, APIs, infrastructure software, or AI/ML products strongly preferred.

• Experience building founder or executive thought leadership programs is a plus.

• Experience creating sales enablement materials and competitive talk tracks is a plus.

Compensation & Benefits

Salary range: $102,000 – $208,000 USD annually. Visa sponsorship is not available for this role.

Location

Hybrid in San Francisco, CA.