Head of Market Research and Land Development

About the Role

To support an accelerated deal pace and increased capital deployment, Mas Development is building a dedicated research function from the ground up and this role is central to that transformation.

This person will own the redesign and day-to-day operation of Mas Development's market research infrastructure, moving the team from scattered, reactive tools to a unified, proactive, data-driven system.

The ideal candidate is entrepreneurial, mid-to-senior level, and thrives with autonomy.

Key Responsibilities

System Design & Data Infrastructure

• Audit and consolidate existing research tools (third-party platforms, Excel, GIS) into a single, unified workflow.
• Build and maintain automated data pipelines for market tracking (population growth, AMI, job growth, economic development).
• Develop and maintain a centralized activity tracker for all target Florida markets.

Market Research & Reporting

• Conduct deep-dive research on assigned counties and cities, producing 1–2 page market snapshot reports within ~2 weeks.
• Present findings to the acquisitions team (Aaron, Nico) and full team in biweekly all-hands meetings.
• Monitor Florida legislation relevant to residential developers (e.g., bills enabling agricultural-zoned parcels to bypass standard approval processes).
• Track FDOT roadwork data and other infrastructure signals affecting land value.

Proactive Intelligence & Lead Generation

• Conduct regular outreach to planning departments and economic development offices to surface pipeline activity 1–2 weeks before it hits public channels.
• Identify agricultural-zoned parcels qualifying under specific legislative pathways and generate outreach leads.
• Pull average new-construction sale prices and sales velocity within target site radii using public appraisal databases and purchased platforms.

Ad-Hoc Analysis

• Process permitting data and pre-application meeting notes from municipalities (weekly/biweekly cadence).
• Use AI workflows to distill high-volume municipal data into actionable go/no-go signals.
• Support deal screening with targeted, fast-turnaround market pulls.

Requirements

Must-Haves

• Fluent English (written and spoken)
• Mid-to-senior experience level with the ability to build a research function independently.
• Strong analytical mindset with comfort working across multiple data sources.
• Background in real estate, urban planning, or land development.

Nice-to-Haves

• Experience with large datasets and GIS / spatial data tools (county GIS, property appraisal databases).
• AI fluency, not backend development, but practical ability to build automated workflows (web scraping, data cleaning, memo generation from structured data).
• Familiarity with Florida residential market dynamics (or ability to ramp quickly).