In-Store Brand Visual Merchandising Specialist
TLDR
Lead store placement projects, develop in-store POP merchandising, and align visual identity, displays, and customer experience with brand guidelines.
- Lead Projects on store placement with multiple stakeholders (Procurement, KA, Sales, Vendors, Merchants).
Plan and execute budget efficiently with full utilization resulting growth in stores
Ensuring that the store's visual identity (logo, colors, layout) and customer experience align with the overall brand guidelines.
Develop in-store POP merchandising and oversee the implementation of visual merchandising strategies to enhance brand presence in-store.
Overseeing the presentation of products and displays to create an appealing and engaging shopping environment.
Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
Monitor brand and marketing assets on all region
Ensure all displays align with brand guidelines and seasonal campaigns.
Monitor customer feedback and identifying areas for improvement in the store environment
Managing the budget for store branding and marketing activities.
Analyzing sales data and customer feedback to identify trends and measure the effectiveness of branding initiatives.
5+ years in marketing, especially offline branding, marketing communication and marketing material
Proven track record of leading cross-functional projects and team.
Strong interpersonal and stakeholder management skills.
Advanced proficiency in presentation and analytical tools (e.g., PowerPoint, Excel, Google Suite) for stakeholder reporting and presentation.
Able to be strategic in planning and analysis.
Cermati.com is a financial technology startup that operates as a comprehensive online marketplace, making it easy for Indonesians to find and apply for a wide range of financial products. By streamlining access to loans, credit, and other financial services, Cermati.com is committed to promoting financial inclusion and simplifying the financial decision-making process in Indonesia.