Product Engineer

Location: Remote (US or Canada).

Employment Type: Full-time

About the role

We're hiring a Product Engineer who can go from a customer call to a shipped feature without an engineering lead or a product manager in the middle. Reacher is an AI-powered TikTok Shop affiliate platform used by thousands of brands. You'll talk to customers, decide what to build, and ship it yourself across our Pro software, Reacher Plus automation, and the Creator app. You'll report to Hari, our Head of Engineering, and you'll work with a lot of autonomy. This role is for someone with strong product sense who likes talking to users and writing the code.

What you'll do

• Join customer calls, figure out the real problem, and ship a feature that solves it

• Own work end to end across backend, frontend, and, when needed, the Creator app

• Build and improve automation and AI-assisted workflows that run our products

• Write clean, reliable code in our stack and keep what you ship working in production

• Work directly with customers, design, and product when a second opinion helps, without waiting on a handoff

What you bring

• Strong product sense and comfort talking to customers

• You can go from a customer call to a shipped feature without an engineering lead or product manager

• Solid full-stack experience. Our stack is Python (FastAPI, Django, Peewee), React with the Vercel AI SDK, and React Native/Expo with TypeScript

• Experience with the Anthropic SDK, Playwright, or similar tools for AI features and automation

• Comfort working fast in a startup and doing the work yourself

Nice to have

• Familiarity with TikTok Shop, social commerce, or creator marketing

• Experience shipping AI agents or production LLM features

• You've been an early engineer at a startup and owned a product area end to end