We’re looking for a Marketing Operations Manager at Algolia to help us deliver operational excellence within our marketing organization. The ideal candidate will understand how to leverage marketing automation and partner with cross-functional stakeholders to help Marketing increase our reach, improve efficiency, and deliver scale in our programs and campaigns.
Owner of our Marketing tech stack across automation tool, analytics tools, and optimization/productivity tools.
Partner very closely with the marketing and sales teams to devise and execute scalable marketing programs to strengthen and accelerate pipelines for new customer acquisition
Own campaign creation, implementation, and technical management of demand generation programs including building, testing, documenting, attributing, and reporting back campaign results
Drive health of our database through data enrichment, hygiene, and persona segmentation
Build reports and dashboards in both Salesforce and Eloqua to provide visibility into marketing campaign results and measure campaign efficacy; including channel metrics, opportunity stages, pipeline contribution, and ROI.
Make recommendations to optimize user experience, engagement rates, and optimize lead funnel conversion validated by rigorous testing strategies and channel expertise.
Implement and optimize lead scoring (behavioral, firmographic, and predictive models) and lead routing methodologies to ensure highest quality leads are passed and prioritized appropriately to sales for qualification.
3 - 5 years experience in Marketing Operations with experience in B2B industry (SaaS nice to have)
Owned Marketing Automation tool management (Pardot or Marketo recommended) & have worked with Salesforce CRM
Strong attention to detail and organization skills
Proven experience in quantitative & qualitative analysis to justify proposed actions
Data-driven mindset with focus on real-time performance optimization
Strong ability to collaborate across all marketing teams, sales operations, & business operations
Budget management experience and marketing analysis (forecasting/ reporting) skills are required