Algolia is hiring a

Marketing Operations Manager

San Francisco, United States
Full-Time
We’re looking for a Marketing Operations Manager at Algolia to help us deliver operational excellence within our marketing organization. The ideal candidate will understand how to leverage marketing automation and partner with cross-functional stakeholders to help Marketing increase our reach, improve efficiency, and deliver scale in our programs and campaigns.


Responsibilities

  • Owner of our Marketing tech stack across automation tool, analytics tools, and optimization/productivity tools.
  • Partner very closely with the marketing and sales teams to devise and execute scalable marketing programs to strengthen and accelerate pipelines for new customer acquisition
  • Own campaign creation, implementation, and technical management of demand generation programs including building, testing, documenting, attributing, and reporting back campaign results
  • Drive health of our database through data enrichment, hygiene, and persona segmentation
  • Build reports and dashboards in both Salesforce and Eloqua to provide visibility into marketing campaign results and measure campaign efficacy; including channel metrics, opportunity stages, pipeline contribution, and ROI.
  • Make recommendations to optimize user experience, engagement rates, and optimize lead funnel conversion validated by rigorous testing strategies and channel expertise.
  • Implement and optimize lead scoring (behavioral, firmographic, and predictive models) and lead routing methodologies to ensure highest quality leads are passed and prioritized appropriately to sales for qualification.

Requirements

  • 3 - 5 years experience in Marketing Operations with experience in B2B industry  (SaaS nice to have)
  • Owned Marketing Automation tool management (Pardot or Marketo recommended) & have worked with Salesforce CRM
  • Strong attention to detail and organization skills
  • Proven experience in quantitative & qualitative analysis to justify proposed actions
  • Data-driven mindset with focus on real-time performance optimization
  • Strong ability to collaborate across all marketing teams, sales operations, & business operations
  • Budget management experience and marketing analysis (forecasting/ reporting) skills are required

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