The Marketing Innovation Manager, will be responsible for managing China day to day display/app campaigns, working closely with other marketing channel teams and stake holders.
Marketing Innovation Manager, is a key contributor in generating China Display/APP growth by maximizing China market business, optimizing best-practices, tools and products, and directly supporting and developing China business.
Be accountable for achieving target KPIs for Display/APP in China market
Report and provide insights to Display management, weekly and ongoing, in regards to our business results and actions to achieve goals and KPIs
Analyze market research to report macro issues to DISPLAY/APP management and take actions accordingly
Drive the team’s usage of our in-house DISPLAY/APP products to generate impact and feedback on these products to DISPLAY/APP Product teams
Design and operate DISPLAY/APP tests to generate insights with business and / or product-development impact
Keep updated with the new features and industry trends relating to DISPLAY/APP and Web-Analytics; suggest ways to test or roll-out these features
Education and expertise
Bachelor’s degree or higher
At least 3 years of DISPLAY/APP experience, directly managing campaigns, preferably in Baidu, Google, Criteo etc.
Excellent DISPLAY/APP technical knowledge, could allocate tech issues
Proficiency in Excel, SQL
Excellent verbal and written communication skills in English required
Very good analytical skills; ability to see details, big-picture, and how things are connected
Ability to manage projects and processes independently while being organized and on top of details, progress and goals
Demonstrated proactive and solutions-oriented approach towards business problems and process improvements
Commitment to data integrity
Mature, positive, calm, and easy-going
Dedicated to the team – care about people; work closely with both team-members and direct manager
Works well in a fast paced team environment with pressuring goals
Self-learner with focus; eager, flexible, and willing to tackle new situations and help lead change when needed