DraftKings is hiring a

CRM Manager, Sportsbook

Jersey City, United States

We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.  

Love turning data into action? We do too.
We’re growing rapidly and are scaling our brand-new Sportsbook product. During this exciting time, we’re looking for a CRM Manager to play a central role in developing lifecycle marketing treatments various customer segments. You’ll collaborate across teams to create holistic channel marketing strategies aimed at driving our growth. Sound good to you? Join us.

What you’ll do as a CRM Manager:

  • You will implement a holistic customer retention approach that aims to drive LTV by generating incremental Sportsbook feature and adoption.
  • Collaborate across Sportsbook teams to develop and maintain marketing plans in each channel and drive KPI.
  • Plan, build, execute, and analyze various lifecycle marketing campaigns including email, push notification, and merchandising.
  • You will work with product development team to drive product and channel capability enhancements that drive channel efficiency.
  • Collaborate on campaigns to cross-sell DraftKings DFS players to new Sportsbook vertical, serving as the Marketing expert for all things related to the Sportsbook product.

What skills you will use:

  • 4+ years of CRM or e-commerce marketing experience, preferably with a technology company.
  • You are able to deliver complex, long-term strategic project work while balancing day-to-day responsibilities.
  • Working knowledge of digital marketing best practices including funnel optimization, UX.
  • You have experience defining success metrics and delivering on key KPI targets

Who are we a good fit for?  
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.  

Apply now
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.

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