DraftKings is hiring a

CRM Specialist, Sportsbook

Jersey City, United States

We’re reimagining sports and technology.
DraftKings is bringing sports fans closer to the games they love and becoming an essential part of their experience in the process. An industry pioneer since our founding in 2012, we believe we can continue to define what it means to be a technology company in sports entertainment. We love what we do and we think you will too.   

Be a part of the newest game changer.
We are preparing to build upon our leading US sports brand by launching a new Sportsbook product! As the CRM Specialist in Sportsbook, you’ll be responsible for planning, building, testing, and executing CRM campaigns covering areas of the Sportsbook product across our channels. We’ll be #1 in the US in this new market, and we want the best talent from day one.

What you’ll do as a CRM Specialist, Sportsbook:

  • Implement a holistic customer retention approach for our new Sportsbook product.
  • Partner with Sportsbook Product, Promotions, and Operations teams to develop marketing plans in each channel.
  • Plan, build, execute, and analyze lifecycle marketing campaigns for Sportsbook across channels, such as email, push notification, and merchandising.
  • Collaborate with other lifecycle marketing team leads, as well as other Marketing department leads, to ensure company-level messages reach Sportsbook users.
  • Liaise with product development team to drive product and channel capability enhancements.

What skills you will use:      

  • 2+ years of experience in regulated sports betting roles with significant online volume.
  • 2+ years of CRM marketing or e-commerce marketing experience, preferably with a technology company.
  • Experience with advanced channel testing methodology and lifecycle marketing programs, highlighting patterns and making recommendations to drive revenue.
  • Experience defining success metrics and delivering on key KPI targets.
  • Technical knowledge including SQL experience.

Who are we a good fit for?  
We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.  

Apply now
We’re proud to believe that your gender, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability should have nothing to do with our hiring practices. We’ll never discriminate against anyone’s background or creed. If you’re good at what you do, we want you to do it at DraftKings.

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