Reddit is hiring a

Senior Director of Business Marketing

San Francisco, United States

"The front page of the internet,” Reddit brings over 330 million people together each month through their common interests, inviting them to share, vote, comment, and create across thousands of communities. Come for the cats, stay for the empathy. 

Reddit is looking for an experienced leader to oversee Business Marketing. This role will lead the business marketing team in demonstrating the effectiveness and telling the story of our advertising products. Reddit’s product offering for advertisers is evolving quickly, and this role will be key in growing active advertisers and revenue. This person will oversee all aspects of business marketing for both our managed advertisers and self-serve advertisers including: product messaging, customer success stories, go-to-market plans, competitive analysis, sales training, sales enablement, lead generation, lifecycle marketing and events.

Responsibilities:

Team Development

  • Develop the organizational structure to grow the number active advertisers
  • Recruit and hire key roles
  • Help team set goals that align with overall strategy and revenue goals

Value Proposition

  • Evolve Reddit’s unique value proposition and story for advertisers using metrics and research
  • Track our competitive position relative to other advertising platforms and guide the team to develop materials that highlight our competitive advantages

Product Offering & Adoption

  • Influence the guide the product roadmap using customer feedback and competitive analysis
  • Lead go-to-market planning and execution for new advertising products including competitive intelligence on pricing and features, and formats
  • Collaborate with sales leadership to drive and track adoption and customer performance of new ad products

Advertiser & Revenue Growth

  • Lead strategy to acquire and retain advertisers through scaled lead generation and lifecycle marketing
  • Develop externally-facing ads product materials including: sales collateral, testimonials, case studies, web content, and seasonal materials that validate our positioning and thought leadership
  • Gather actionable market feedback via customer councils, client visits, and client surveys

Measurement

  • Leverage data and measurement tools to help team create shareable insights including: audience measurement (comScore, Quantcast), conversion actions (purchases, installs, leads, store visits), virality, opinion formation, and affinity

Qualifications:

  • 8+ years experience in advertising/social marketing
  • Experience in marketing leadership role managing a team
  • Experience working with a direct sales team
  • Strong technical understanding of advertising ecosystem
  • Exceptional written communication skills
  • Ability to synthesize data and visually present information
  • Ability to thrive in unstructured environments
  • High attention to detail

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