As the Marketing Lead for ClassPass’ Corporate Program you will be responsible for leading the marketing strategy and exceeding all growth targets on the Corporate business. You will partner closely with the Director of Corporate Sales to stand up both inbound and outbound marketing support to grow the bottomline. This role will build the marketing function from scratch and will be very hands on not just in standing up growth channels, but also as a product marketer helping steer the future of the product itself.
This role is also exciting in the sense that you will wear both B2B and B2C marketing hats. You are responsible for building brand awareness around the Corporate Program and driving companies to choose ClassPass as the fitness solution for their employees. Yet, you are also responsible for supporting those companies on activating those employees as ClassPass advocates. You will be at the helm of ClassPass’ fastest growing and potentially biggest channel as ClassPass expands globally.
Who are you? First and foremost, you are a curious self-starter and like to get your hands dirty. You have experience working in hyper growth environments across a number of different channels. Leveraging your growth marketing skills (including paid advertising, inbound marketing, mobile marketing, and lifecycle), you will reach and activate new users. You care deeply about building an enduring brand, are creative about developing new campaigns, and rigorous about learning from the data you collect and the experimental campaigns you run.
What you will do
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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