Netflix is hiring a

Senior Researcher, Consumer Insights, Japan

Shinjuku-ku, Japan
At Netflix, we are shaping the future of entertainment, because we believe there is a better way to watch.  The consumer voice plays an important role in re-shaping this future. We sit at the bridge of technology and entertainment, and the consumer insights team plays a critical role in helping our marketing and content partners push the boundaries of what’s possible at this crossroads. Like our customers, we love movies and TV shows and we want the world to experience the joy of entertainment wherever and whenever they want.  

We understand that an expert focus in a region helps to guide the overall process and we are looking for an expert in Consumer Insights to support the Content & Marketing team to build out our Anime offer in Japan and globally.  This role will be part of the global CI team shaping and managing research needs: from defining and deepening our knowledge on who our Anime audience is today and tomorrow, to growing the company’s understanding of consumers attitudes, to bringing to life the consumer’s voice in order to craft creative campaigns that will help Anime fans  in Japan and around the world fall in love with us. 

We seek an individual who sees themselves in the following descriptions:

  • Can flourish in our unique company culture
  • Is passionate about content, particularly Anime
  • Lives and breathes primary research - extensive quant experience and good experience in integrating qualitative & digital insights to tell a holistic, impactful story
  • Loves rolling their sleeves up and diving into projects
  • Knows how to design a research project to meet the needs of the marketing question and can determine which methodology best serves the purpose
  • Knows how to implement research projects - from the ground up from end to end- whether that’s setting up focus groups or executing an online survey
  • Experience across a range of quantitative methodologies
  • Has had a ton of experience in survey programming or design and knows how to ask the right questions 
  • Understands the consumer’s voice and how to turn what people say into actionable findings with a story first approach
  • Is desperate to show how great insights lead to great strategy which results in real impact to the business 
  • Is a self-starter, but loves working in a team and wants to avoid a silo environment
  • Builds and maintains excellent relationships with stakeholders/vendors which challenge for mutual growth
  • Has worked and / or lived in the region

Essential qualifications:

  • At least 7 +yrs of hands-on experience in a market research agency with good experience of entertainment research and/or international research
  • University Degree, Post Graduate qualifications preferred
  • Fluent English  & Japanese 
  • On the ground experience in Japan through qual research essential
  • Extensive Anime knowledge
  • Experience presenting / socialising insights  (and esp. to non-researchers)

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