BuzzFeed is hiring a

Social Media Resident

New York, United States

The Role

BuzzFeed Videos' Black culture and entertainment team Cocoa Butter is looking for a social media resident with a deep knowledge of black internet culture and entertainment. You will help to grow our accounts, jump in on trending news and adapt our content schedule depending on breaking stories, work with our data team to identify and communicate the results of our projects and adapt original Cocoa Butter content to mobile-first social platforms. You have professional experience in social media and digital programming, and proven success in growing accounts with a creative, and exciting social strategy.

You will use data to inform decisions and will collaborate closely with the curation team, the editorial team, and video producers to ensure that our content is being released in the most optimal way across Facebook, Instagram, and Twitter. Our future Social Media Resident will possess a natural understanding of virality, and understand and summarize how and why certain pieces of content blow up — where did they take off, what makes them special, and why are they worth sharing?

This is a full-time, 3-month temporary assignment based in our New York office with opportunity for extension, available to start immediately.

The Team

Our Cocoa Butter team consists of one video producer, and two video residents. You will report into Cocoa Butter’s Content Lead. We’re a fun team dedicated to creating bold and empowering content where people feel seen, heard and celebrated. Come join us!

You Will

  • Monitor discussions, posts, and comments across multiple Twitter and Instagram channels and other social media platforms
  • Plan, implement and analyze video and distributed content releases and schedules across multiple platforms
  • Create original creative content for Cocoa Butter social accounts on Twitter, Instagram, Facebook, and other platforms.
  • Manage Cocoa Butter social accounts and increase their growth by developing a social media strategy
  • Brainstorm and ideate with other content producers based on data, strategy, and platform best practices
  • Use knowledge of online video & platform best practices to present our videos in the most shareable way, helping them to have the biggest reach and impact
  • Monitor the Internet for social news opportunities and work with editors on those pieces

You Have

  • At least 1 year of professional experience running social accounts for a major publisher or brand
  • Understanding of the digital landscape and a proven interest in keeping up to date with developments in web platforms and applications
  • A proven history of creating viral tweets on Twitter and engaging an audience
  • Experience tracking down leads & original content sources
  • Deep enthusiasm for finding, sharing, and writing about videos from the deepest trenches of the web
  • An enthusiasm to make things that people love and share
  • A genuine love for & excitement about the internet.
  • Collaborative and open to feedback and working with teams.
  • Must have great communication skills and give and receive feedback in a small team environment

To Apply

  • Include a few short paragraphs in your application explaining why you'd be a good fit for this particular position.
  • We’d also like you to share 3-5 links to BuzzFeed posts (editorial and/or video) published within the last year that you think did really well on social media, and explain why.
  • Describe/create 3-5 examples of Instagram stories that you think would engage the BuzzFeed audience. You can use any current BuzzFeed Instagram account for your examples.
  • Provide links to your social media accounts or personal blog

Life at BuzzFeed

At BuzzFeed, we believe our work benefits from the diverse perspectives of our employees. As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment. As a BuzzFeed employee, you can expect:

  • A supportive, inclusive atmosphere on a team that values your contributions

  • Opportunities for personal and professional growth via work experience, offerings from our in-house Learning Team, Employee Resource Groups, and more

  • An attractive compensation package, including salary and equity

  • A generous and well-rounded benefits program featuring PTO and unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more

  • No shortage of snacks, catered lunches, beverages, birthday treats... even leftovers from the Tasty kitchens in LA and NYC!

BuzzFeed is the leading independent digital media and tech company, delivering news and entertainment content to a global audience. We value experimentation, teamwork, inclusion, humble confidence. At BuzzFeed, you’ll work collaboratively with inspiring colleagues to create tools, technology, and content that helps connect people all over the world.


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