Twilio is hiring a

Director, Product Marketing - Messaging

San Francisco, United States

Director, Product Marketing - Messaging

 

Because you belong at Twilio

The Who, What, Where and Why

 

Who?

Twilio is looking for a strategic, creative, and technically curious product marketer who will define and execute the go-to-market strategy for Twilio’s flagship product line, Messaging. We don’t have hard and fast requirements - everyone is different. We are looking for you to demonstrate whether you have the core attributes of a great product marketer.

  • We’d love to hear how you used metrics and analysis to drive informed business decisions.
  • You can get things done. We want to talk about how you manage projects.
  • Messaging and positioning for competitive differentiation are second nature to you, and you can demonstrate that you have the writing chops to land your message. You know how to enable and educate internal audiences about how to position competitively.
  • You will manage a team--show us that you’ve managed people and helped them grow.

 

Bonus points:

  • You've worked with technology products that have targeted developers with cloud-based services, especially as horizontal platforms.
  • You have experience targeting multiple segments. So in addition to developers, you've worked with technology products that have targeted enterprises via direct, online, and channel strategies.
  • You understand the global telecommunications provider ecosystem.
  • You have a good understanding of Twilio's value prop and the apps that have already been built. You can build a Twilio app yourself.

 

What?

  • You can develop a deep understanding of what success means for different customer segments, and create and execute the campaigns to achieve that success.
  • You can formulate compelling ways to connect with your identified customers and how Twilio can address their pain points.
  • You can drive preference for the Twilio brand and messaging products.
  • You can define product positioning and messaging (and test it), narrative, and rolling thunder of launches and PR.
  • You can manage launches.
  • You can work with the product, marketing, and sales teams creating GTM strategy and tactics.
  • You’ve done pricing before--formulating pricing strategy and testing packaging.
  • You can help your team do all of the above and make them better at it over time.

 

Why?

Twilio is transforming the way the largest companies in the world communicate by empowering developers to build any customer experience they can imagine on a scalable, trusted and flexible platform. The product marketing team at Twilio is responsible for defining the next chapter of customer engagement through world-class messaging and positioning, storytelling and customer insights.

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. The Product Marketing team plays an integral role in talking to and listening to customers, to understand their delights, needs and frustrations; and using that to inform the product narrative.

Twilio is truly unique; we are a company committed to your growth, your learning, your development and your entire employee experience.  We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas.  We have a cultural foundation built on diversity, inclusion and innovation and we want you and your ideas to thrive at Twilio. Come join us.  

About us:

Twilio's mission is to fuel the future of communications. Developers and businesses use Twilio to make communications relevant and contextual by embedding messaging, voice and video capabilities directly into their software applications. Founded in 2008, Twilio has over 650 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.

Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST

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