Twilio is hiring a

Market Strategy Manager

San Francisco, United States

Because you belong at Twilio

The Who, What, Where and Why

Market Strategy Manager

San Francisco, CA

Because you belong at Twilio

The Who, What, Where and Why


Twilio is looking for an energetic and highly analytical individual to assist the Market Strategy team in driving strategic initiatives, assisting the management team in making informed decisions, and enabling our sales force to position more efficiently. This role is based in San Francisco, CA and will report directly to Head of Market Strategy.

About the job:

We are challenging the status-quo in a $3 trillion market. Every day, the Twilio team helps migrate communications from its legacy in hardware to its future in flexible, integrated software.

Twilio is the largest programmable communications platform in the world, with a proven history of unrivaled quality and performance. However, we are regularly coming up against competitors that optically look similar to Twilio. The problem is that even though we look alike, there is a monumental gap between Twilio and its competitors that we need to communicate to our current and future customers.

The Market Strategy Manager will help expose this gap by highlighting Twilio's advantage in software and its reputation for quality, performance and security—then deploy that message strategically within other programs and teams. The role of the Market Strategy team is to drive business growth by uncovering new market opportunities and driving the organization to leverage their core competency and gain competitive advantage.

This is done by providing up-to-date competitive intelligence and reliable analyses, enabling our sales force to compete more efficiently, and delivering appropriate flow of information to top-level management teams and key internal stakeholders.


  • Keep abreast of top competitor news, recent activity, and identify market trends
  • Conduct research to benchmark our products vs the competition in order to distill actionable intelligence that informs business development decisions and initiatives
  • Assist with ad hoc competitive requests as well as ongoing, planned research using a range of research techniques, including primary and secondary research
  • Work with internal and external subject matter experts to gain and analyze competitive intelligence
  • Create competitive battle cards and various sales enablement materials to enable our sales force to compete more efficiently
  • Work closely with Enterprise GTM, Product Marketing and Sales to create plays and competitive take-out programs to drive greater Twilio revenue
  • Participate in customer visits to key clients with sales leaders
  • Develop customer-facing ROI tools/calculators across use cases to measure TCO
  • Research customer buying behaviors and create target buyer personas to develop an understanding of our clients’ business issues and the industries in which they operate
  • Deliver monthly updates to Senior Leadership team, including opportunity analysis, product and roadmap gaps,, and pricing and messaging guidance
  • Work with regional sales leads to deliver win/loss data and actionable intelligence


  • Bachelors or masters degree in Economics, Computer Science, Marketing, or other business-related field
  • Background in Management Consulting, Business Operations, Market/Competitive Intelligence or Product Management
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics
  • You are curious by nature and are able think outside the box to come up with effective solutions to big problems
  • Familiarity with Keynote is a plus

Twilio is truly unique; we are a company committed to your growth, your learning, your development and your entire employee experience.  We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion and innovation and we want you and your ideas to thrive at Twilio. Come join us.  


This position will be located in our beautiful office at 375 Beale Street in San Francisco. You will enjoy our incredible perks: catered meals, snacks, game room, ergonomic desks, massages, Wednesday Night dinners, bi-weekly All Hands and more. What you will also get to experience is a company that believes in small teams for maximum impact; that strives to balance work and home life, that understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves. We seek people who naturally demonstrate our values, who are challenged by problems, empower others to thrive, people who can draw the owl and not be beholden to one playbook.

About us:

More than 2 million developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, and video by virtualizing the world’s telecommunications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers. Founded in 2008, Twilio has over 1,000 employees, with headquarters in San Francisco and other offices in Bogotá, Dublin, Hong Kong, London, Madrid, Mountain View, Munich, New York City, Singapore and Tallinn.

Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status and operate in compliance with the San Francisco Fair Chance Ordinance. #LI-POST

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