Cloudflare is hiring a

Brand Marketing Manager

San Francisco, United States

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today, Cloudflare runs one of the world’s largest distributed networks that powers more than 10 trillion requests per month, which is nearly 10 percent of all Internet requests worldwide. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code.

Our customers range from Fortune 500 companies and nonprofits to small businesses and budding entrepreneurs. We are working to create a faster, more secure, and more reliable experience for anyone online and given the scale at which we operate, our mission is big. Our team is hard at work shaping the future of the Internet by solving some of its toughest challenges. Come join us!

About the Department

Marketing builds awareness by sharing stories about how using Cloudflare can make a positive impact for customers and prospects. This spans stories across all channels of customer communication: our website, blog, emails, social media, events, and advertising.

About the Role

The Brand Marketing Manager is responsible for building awareness and growth of the Cloudflare brand by developing, implementing, optimizing, and measuring integrated marketing campaigns. This person will also be responsible unifying and elevating the Cloudflare brand through the development of brand positioning materials. The ideal candidate is a savvy marketer with experience developing research-driven and results-oriented programs and campaigns.

What you'll do

  • Brand campaign management: Guide strategy and execution of integrated brand marketing campaigns from insight to implementation to drive brand awareness and purchase intent. Partner with internal and external stakeholders to launch campaigns, report on results, and evolve strategy based on learnings.
  • Brand tracker: Research and launch ongoing study to monitor brand awareness, brand preference, purchase intent, and competitive performance.
  • Swag management: Oversee swag store and manage creation and development of new swag merchandise.
  • Brand strategy: Create brand positioning and brand messaging materials that support the Cloudflare brand. Conduct brand trainings to help employees understand and use the brand strategy, personality, and tone of voice.

Examples of desirable skills, knowledge and experience

  • At least 5+ years of brand marketing experience.
  • Expertise in developing and executing campaigns to build brand awareness and drive purchase intent.
  • Experience measuring campaigns using qualitative and quantitative metrics.
  • Exceptional writing, editing, presentation, and communication skills.
  • Passionate about creating compelling stories.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization.
  • A passion for Cloudflare’s mission and the success of our customers.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Project Athenian: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy policy and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

Cloudflare hires the best people based on an evaluation of their abilities and effectiveness. We don't discriminate against employees on the basis of any other personal characteristic or any classification protected by federal, state or local law.


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