iprice group is hiring a

VP Inbound Marketing

Our vision is to become the primary destination for more than 300m people in SEA to start their online shopping. With more than 1,000 partners, 140 employees, and now 15M shoppers that visit iPrice every month, we have a head start in a market that, as per latest Google study, is already worth $23b and growing 2x year on year (!!!).

What.

An.

Historic.

Opportunity.

Ahead of us!!

You will be based out of our Regional Headquarters in Kuala Lumpur (Malaysia) and will be working on some of the most strategic topics for the company. You will be reporting directly to the C-level.

If you are you looking for a job which will allow you to have a direct and lasting impact on the growth trajectory on one of the fastest growing online venture, in one of the hottest markets in the world (eCommerce in SEA)...then, we probably have the opportunity for you.

The combination of the market with the quality and execution capabilities of our team, coming from the likes of McKinsey, BCG, Microsoft, Lazada, Google, and the huge traction we are experiencing, is allowing us to dream big.

Last but not least, there is probably no better time to join iPrice as as we have recently announced our SERIES B round, adding Naver and LINE as our latest strategic investors (joining other top-notch regional VCs such as Venturra, Cento, AVG, 500 startups).


RESPONSIBILITIES

Responsibility #1 - Push our Content Marketing Team to the next level

In a short 3 years span, iPrice’s content marketing team has managed to produce over 100 pieces of data-driven e-commerce content and manage to get featured in over 1,000 top global and local media such as Reuters, Fortune, Forbes, Bloomberg Business Insider and many many more. The team's success has even been the subject of a dedicated article on Forbes and allowed iPrice to become a Thought Leader in the Southeast Asia's ecommerce scene.

But we believe this is just the beginning. There is so much more that we want to do, content ideas and format we want to experiment and new distribution channels we want to leverage.

We expect you to work alongside our regional Head of Content Marketing and support him & the team in achieving such ambitious goal.


Responsibility #2 - Set up and/or scale New Organic Marketing channels

During iPrice's first 4 years, we have been primarily focusing our marketing efforts on the organic search channel, and more specifically on SEO.

Not because we didn't believe in other marketing channels, but because we believed in focus above anything else.

The maturity we reached in our SEO expertise, now allows us to start investing more heavily in additional marketing channels and further diversify our users acquisition & retention strategies.

Our CRM and email channel for example, represents a phenomenal opportunity to drive up substantially our users retention numbers. Or our Social Media channels, which could be leveraged to better convey our Brand messaging to our target audience.

All in all, you will be asked to craft the strategy to profitably grow additional marketing channels, build a business case around each of them and recruit the people who will help you execute the strategy.


Responsibility #3 - Develop iPrice's Brand

Over the next 5 years, we have the ambition to grow iPrice into an household name, known around the region as the #1 online shopping destination, where every day, millions of users start their own shopping journey.

In order to achieve such goal, together with our sustained growth of online users, we will need a chief storyteller to champion our story and the voice of our brand inside and outside the company.

We will expect you to collaborate with our product, design and content teams to develop a creative and effective messaging that will help us to raise our brand awareness among consumers


Requirements

  • A dual-minded approach: highly creative but can also be process-driven and comfortable playing with data
  • Proven experience in creating extraordinary content, which requires cross-teams collaboration (design, tech, data, copy, etc)
  • Experience in setting up from scratch and scaling one or more online marketing channels
  • Management experience, managing at least 5 direct reports at some stage in your career
  • Possess excellent communication and coaching skills in a diverse multi cultural environment. You are able to inspire, train and grow a team by means of ongoing feedback / leading-by-example
  • Excellent English written skills
  • A keen eye for design
  • Can work independently with little supervision and a high level of proactivity
  • Has a can-do attitude and likes to have fun, aka laughs a lot, while getting things done
  • (bonus skills) SEO know-how


Benefits

  • Join the top management of one of the most ambitious and fastest-growing startups in Southeast Asia, with close to unlimited market potential
  • Being able to directly impact the long term success and growth of the business, making iPrice become an household name in SEA
  • Diverse culture of more than 29 nationalities within our team
  • Opportunity to grow long term in a highly ambitious and VC backed company (LINE, AVG, Venturra, 500 Startups, Gobi Partners
  • Be rewarded with an attractive package (Equity, competitive salary, benefits and work permit)

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