Focus Lab, LLC is hiring a

Design Director


As Design Director, you lead Focus Lab’s talented design team. You see design from a bird’s eye view, but also the smaller details necessary to execute it. You function both as a valuable individual designer as well as a facilitator to the design team. You are obsessed with process and detail. You will serve as a bridge between the design team and other departments like strategy and development. You’ll set the tone for the design team to work effectively–including design team collaboration as well as a cross-functional partnership. You’ll work to identify process improvement opportunities and implement relevant design processes within the design department. Finally, you will still be a producing designer for clients. Leading a single project at a time.

The short version: The Design Director will serve as a valuable support system to our already strong design team. The goal of this new role is not to create creative authority.

The title Design Director means slightly different things at different organizations. There are small nuances but we are less concerned about that and more focused on how we define it, and that it adds value to our team. Filling gaps within the current design team and staying ahead of our growth. Finally, what Design Director looks like in 2019 vs 2025 at Focus Lab may vary greatly. We are ok with that. This is a great step in the right direction.

On the design team:

  • Support, collaborate, and help propel Focus Lab’s talented design team while also rolling up your sleeves with the team and leading by example.
  • Provide design thinking/process leadership
  • Provide thoughtful and engaging feedback that encourages department growth and development
  • Assess design needs and implement best practices in preparation to further scaling
  • Create and sustain a culture of design excellence and quality across the organization
  • Sitting between strategy and design more clearly, helping to keep strategy in focus with all design efforts

In our organization:

  • Actively shape, steer, and maintain the Focus Lab brand system, along with additional company brand systems as necessary
  • Collaborate with team members to continue evolving and improving our internal processes, finding efficiencies that ensure our work is thoughtful, strategic, and smart
  • Engage in the recruitment process, helping facilitate design team growth
  • Build relationships with our clients to form trust and help when deeper conversations are needed

Project knowledge and support:

The Design Director role would be assigned to every design project. They will attend nearly every project kick-off, brand analysis, concepting meeting, etc. (this may be adjusted as we see how this workload plays out). This wouldn’t be to lead the design or manage the account. The purpose is so that the Design Director knows about every project from a design perspective. They can jump in at a moment’s notice to help a teammate work through a problem, without needing to be brought up-to-speed about the client or the project.

The Design Director can also join projects as needed to make up lost time, help create a beefier weekly deliverable, offer guidance outside of design review, etc.

Process Process Process:

The Design Director will help identify opportunities for process improvements within the design team, balancing substance and deep thinking with efficiencies and outputs.

Sales support:

The Design Director "could" be uniquely positioned to create project case studies faster than the current pace as needed. Since they are a part of every project, they have the knowledge and resources necessary to at least start, and perhaps complete, case studies.

Additional thoughts:

The Design Director is also expected to be an individual contributor on client projects. This allows the design team to see their DD in the trenches with them, it keeps the DD's design skills sharp, and ultimately still provides company revenue while we are smaller. As the company grows this will likely change, meaning the DD would not split time between leading their project and then working as a DD on all other projects.

Due to the time necessary to lead our design team, the Design Director’s weekly time allotment for client work will be reduced to roughly 20 hours, which is likely a single client project at a time.


  • 5+ years of graphic design experience related to branding and/or interactive creation. Bonus points for print design experience, illustration experience, motion experience, videography experience, and coding experience.
  • Strategic thinking skills and a passion for critical analysis and problem solving
  • Highly proficient in the latest design tools, software, methods, and practices
  • Broad experience in leading brand development initiatives, including auditing, research, analysis, ideation, concepting, and defining brand standards, collaborating with brand strategists, writers, and designers throughout the project
  • Broad experience in the interactive design process including information architecture, wireframing, user experience, visual design, and frontend development, collaborating with content strategists, writers, designers, and developers throughout the project
  • Excellent communication skills
  • Must be able to navigate the good and challenging client conversations that are needed to make a project successful
  • Strong time and project management skills
  • A curious and entrepreneurial spirit
  • Willing to travel as needed within reason


We will cover the full benefits package further into the interview process, but the key benefits provided by Focus Lab are:

  • Unlimited paid time off
  • Health, dental, and vision insurance plans (medical and dental covered at 50% for you and your family dependents)
  • Life and disability insurance plans
  • 401(k) retirement match (up to 3-4%)
  • Paid parental, adoption/caregiver leave
  • Annual professional development stipend
  • Access to the SmartDollar Financial Wellness program, including the EveryDollar Budgeting App
  • A stocked fridge and pantry for local office team members
  • Two week paid holiday rest at the end of the year
  • Ancillary benefits like personalized drag-and-drop emojis, swag overload, and an improved .gif arsenal

We are an equal opportunity employer and value diversity at Focus Lab. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. No matter who you are, if what you've read so far sounds like you—we want to hear from you!

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