We are looking for a creative mind with the ability to think analytically to lead Adphorus' marketing strategy. The Marketing Manager will be responsible for managing all aspects of lead generation, marketing communication, events planning, content marketing and paid marketing.
This role requires versatility. The ideal candidate is a problem-solver, able to assess situations and develop and execute compelling solutions and strategies.
IMPORTANT NOTE: The role will require fluent English as all the content creation is done in English. The candidate must have perfect written English skills and will be tested during interviews.
Roles and Responsibilities
Own and maintain marketing strategy
Create and draft company press releases, marketing collateral including sales readiness materials, white papers, customer case studies, data sheets, presentations, email newsletters, social media and blogs. In addition prepare all Power Point documents for corporate and sales presentations
Partner with internal teams (Customer Success, Product and Data Science) to manage and coordinate all content creation from all channels of the commercialisation process including
Prepare texts for Adphorus UI & website
Create content for FAQ and Knowledgebase
Create product guides & newsletter
Help strategise product launches and PR activities in line with our product roadmap
Create video tutorials and interactive walk-throughs
Hold webinars for existing and prospecting clients
Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
On-going competitive analysis for content strategy, blog posts and product / feature updates in Facebook Marketing Partner Category
Track KPIs, goals and revenues and report the results of marketing activities