Serve as the Web Analytics expert and cross-train team as appropriate on the use of Google Analytics and other analytics tools.
Use quantitative and qualitative data sources to understand visitor behavior and identify improvement opportunities.
Create and interpret recurring reports on website performance including long-term traffic trends, audience segments, social/mobile user experience, and the results of online marketing initiatives.
Measure the effectiveness of website features by leveraging analytics and A/B multivariate testing to refine performance over time.
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