Sift Science is hiring a

Web Strategy Manager

San Francisco, United States

At Sift Science we’re in the business of squashing fraud and other malicious activity for online and mobile businesses. We’re creating the next generation of fraud and abuse prevention solutions, and the market is taking notice.

As a SaaS B2B company, our marketing site is our primary channel for communicating with our potential and existing customers. We use our website to educate the market about what we do and to provide as much detail as possible about how we do it. We use it to capture leads, to train existing customers how to get the most out of our products, and to educate fraud prevention enthusiasts on the latest industry trends and news.

We have a fun brand that leverages beautiful illustrations and a crisp and approachable voice and tone. We’ll be looking to you to lead the evolution of our online brand with the support of our graphic designers, copywriters, and web developers.

What exactly will you do? Good question! Here are a few thoughts, but we hope you have great ideas too:

  • Own the overall information architecture of the marketing site
  • Define, develop, and deliver projects to enhance the website in ways that align with company objectives
  • Monitor site-level analytics to improve the performance of marketing funnel KPIs
  • Learn about our website users and use that intelligence to improve design and content
  • Lead the charge in building and improving our online brand through creative copy and beautiful website visualizations
  • Ensure that our web strategy supports our SEO priorities
  • Partner with the design and engineering teams to prioritize website projects
  • Project manage all website development projects

Whe're looking for someone who:

  • Has 5+ years of work experience
  • Understands how to optimize websites for SaaS B2B marketing funnels
  • Is highly organized and detail-oriented - able to manage multiple projects at once
  • Believes strongly in user experience and audience development 
  • Is highly data-driven
  • Has experience working with designers and developers

 

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