Our parent company, the Priceline group, owns several other premier travel brands, including Kayak, Booking.com and Rentalcars.com, making us by far the largest and fastest growing travel portfolio in the world. But in keeping with the group’s focus on entrepreneurialism, each brand operates totally independently, allowing us to conceive, implement and measure new changes in our products literally hundreds of times a day.
Metasearch Engine (MSE) and Pay per click (PPC) algorithmic bidding is at the core of Agoda’s marketing strategy, and Agoda is one of the top-spending and most sophisticated advertisers in the world, whether it’s on TripAdvisor, Google, Bing, or any number of search and metasearch engines where we advertise.
The Bidding Optimization Product Owner role is part of the overall PO organization, headed by the Chief of Product Officer and based in Bangkok. The Bidding Optimization PO is responsible for defining and executing the overall bidding optimization roadmap as well as liaising with marketing business owners in order to achieve performance targets.
The product owner drives the relentless innovation required to stay ahead in an extremely dynamic and competitive industry. The PO will see the big picture and the small detail at the same time. He or she will understand the broad needs of the business, scan the competitive landscape in which their product operates, spot trends and technical developments and update the product roadmap as needed. At the same time, he or she will understand every detail of the product from design to functionality to usability.
The Bidding Optimization PO will collaborate on a daily basis with data scientists to build world-class machine learning models. He or she will need to understand various ecommerce metrics and concepts across all functions very well – conversion, repeat rates, ROI, site performance metrics, bounce rates, return on investment, etc.
The PO needs to be a strong communicator. The PO will create and maintain a product roadmap and will be responsible for communication with all stakeholders (business heads, marketing, developers, and senior management) to ensure that Agoda’s products continue to perform at the highest possible level and serve the needs of our many customer groups.
In summary, the Bidding Optimization Product Owner can expect to work on the cutting edge of technology, data, digital marketing, algorithmic decision-making and consumer psychology – all at a scale that very few ecommerce companies in the world today can offer.
In addition, the ideal candidate will demonstrate the following competencies and skill sets:
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