Headspace is hiring a

Copywriter

Santa Monica, United States

About Headspace:

Headspace was founded in London in 2010 by Rich Pierson and Andy Puddicombe. Originally conceived as a meditation events company, Headspace has evolved into the world’s most popular meditation app. Using proven mindfulness techniques, it will teach you how to train your mind for a healthier, happier life. Sessions take as little as 10 minutes a day, and you can do them wherever and whenever you like. Our app has now been downloaded more than 5 million times in 150 countries, helping so many people to enjoy the benefits of a clearer calmer mind. Today, we’re ready to embark on the next phase in our evolution: to become the world’s most comprehensive guide to health and happiness.  

Last summer we completed a $30mm Series A funding round. The round was led by The Chernin Group, with significant participation from other media and tech leaders including Jim Breyer (via Breyer Capital), Allen & Co, William Morris Endeavor, Freelands Ventures (the venture arm of Elisabeth Murdoch) and Advancit (the venture arm of Shari Redstone). Rounding out the raise were a handful of influential individuals including Jeff Weiner (LinkedIn CEO), Jessica Alba, Ryan Seacrest, and Jared Leto.  

You can read more about us in Fast Company or the New Yorker.

About the Copywriter @ Headspace:

Copy is really important to the Headspace mission. We use many traditional advertising techniques to promote the practice of meditation with the Headspace app. As well as online content and advertising channels like Facebook, Twitter and Instagram, we create video and blog content. Our product too, depends on the effective use of language in design.

The Headspace tone of voice is approachable, quirky and smart without being smart-ass. In order for people to try this practice they need to trust the brand. How we speak to people is really important for establishing that trust.

As we evolve we will be branching out into content beyond our app. Good writing, and its corollary, good thinking, will be a major part of this broadening of our reach.

How your skills and passion will come to life at Headspace:

  • Writing email and web copy that performs.
  • Responding to analytics about what works and what doesn’t.
  • Brainstorming concepts for promotional campaigns.
  • Devising video scripts both for promotions and for stand-alone content
  • Working with an art director and designer on the execution of campaigns
  • Producing content for social media, in partnership with the social team.
  • Writing headlines and potentially long for posts for the Orange Dot.
  • Developing briefs in partnership with the strategy department.
  • Writing copy for the product.

What you’ve accomplished

  • Journalism or English degree (preferred).
  • 2-4 years experience in an ad agency or in-house marketing department.
  • social media presence
  • Ability to work with a partner and present your ideas
  • Ability to concept your work

What you’ll learn

  • How to write effective headlines and body copy
  • How to respond to data in your copy
  • How to pitch ideas
  • How to work with an art director as part of team
  • How copy works within a product
  • How to meditate!

How to get started:

If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.

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