BuzzFeed is hiring an

Ad Optimization Coordinator

New York, United States

The position will focus on online ad trafficking of BuzzFeed branded content (post, video, short form assets) through multiple platforms, discrepancy troubleshooting, analyzing and reporting. This will require daily interaction with our internal teams such as Client Services, Sales, Operations, and our external clients to ensure consistent and smooth delivery of all advertising campaigns.  

 

Responsibilities:

  • Manage and execute all aspects of BuzzFeed’s media buys, including trafficking, optimization, reporting and analysis, across multiple social networks, ad servers, and ad buying platforms
  • Create and traffic custom ad creatives; input third party tags into the system, modify tags with ad server macros and other tracking elements
  • Perform thorough QA checks on ad creative, and work with the Client Services team to resolve any conflicts or concerns
  • Interact with account managers, developers, project managers, design, and publishing partners on various ops projects.
  • Complete data entry and setup of campaigns, along with general reporting and analysis functions as needed
  • Prep client delivery reports
  • Manage relationships with publishers, media vendors, and third party vendors to maximize the performance of existing buys and stay current with new products/features
  • Continually test and evaluate new strategies, tactics, and partnerships in an effort to evolve and improve our product offering
  • Actively contribute to the development and prioritization of new features and functionality for a constantly evolving product line
  • Prep client delivery reports

 

Requirements:

  • 1-2 years relevant job experience required
  • Detail-oriented, highly organized, and efficient time-management skills
  • Proficient understanding of how social platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat) work.
  • Experience with third party ad servers - DART for Publishers preferred
  • Experience managing Facebook, Twitter, YouTube and other online video campaigns is preferred but not required
  • Strong Excel skills and the ability to manage & analyze large sets of data
  • Strong verbal and written communication skills
  • Strong creative problem-solving skills and an ability to think outside the box and come up with unique solutions to complex problems
  • Working knowledge of Google Analytics or Adobe Analytics a plus
  • Basic skills in HTML, familiarity with JS and CSS a plus
  • Bachelor’s Degree
  • Demonstrated proclivity in Technology, Internet and/or Social Advertising
  • Competency in a foreign language (Spanish, French, German, Portuguese, Japanese a plus)



About BuzzFeed
BuzzFeed is the social news and entertainment company. BuzzFeed is redefining online advertising with its social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M and 1.5B monthly video views.

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