Rollbar helps engineering teams stay focused, be more productive and deliver exceptional error-free experiences. We're looking to expand our go-to-market team with an experienced product marketing expert.
We're looking for a senior Product Marketer to join our team and help us attract more great customers to Rollbar.
Develop messaging and positioning for Rollbar products, communicating product features/capabilities.
Identify target markets and user segments for Rollbar solutions.
Become the expert on the customers, the industry trends and the players in the market through detailed analysis of competitors, use case scenarios, and customer problems.
Develop the strategy for marketing campaigns and programs that drive awareness and product demand.
Work with customer-facing teams developing compelling content and tools to motivate the buyer journey, including landing pages, blog posts, brochures, case studies, other special content and video.
Work with Support and Product Management developing 'how to' content and tools to drive developer adoption and success, including integration guides and documentation.
Develop and execute website enhancement projects and continuously optimize our site to support marketing campaigns and programs.
Obsessive about understanding customers and their problems.
Collaborative and supportive while working with teams to gain consensus.
Able to prioritize ruthlessly. You possess the ability to work on multiple projects while focusing the right level of effort on each.
Passionate about understanding and explaining your products, especially through the written word.
Very strong with written communication (writing samples required).
Skilled at editing. Able to make original source clear and concise.
A performance marketer skilled in using data-driven metrics to develop, tune, and optimize marketing performance.
A happy extrovert who loves to teach and inspire.
Experience as a software developer or marketing to developers.