Rollbar is hiring a

Director of Product Marketing

San Francisco, United States
Full-Time

Director of Product Marketing

Rollbar helps engineering teams stay focused, be more productive and deliver exceptional error-free experiences. We're looking to expand our go-to-market team with an experienced product marketing expert.

We're looking for a senior Product Marketer to join our team and help us attract more great customers to Rollbar.

You will:

  • Develop messaging and positioning for Rollbar products, communicating product features/capabilities.
  • Identify target markets and user segments for Rollbar solutions.
  • Become the expert on the customers, the industry trends and the players in the market through detailed analysis of competitors, use case scenarios, and customer problems.
  • Develop the strategy for marketing campaigns and programs that drive awareness and product demand.
  • Work with customer-facing teams developing compelling content and tools to motivate the buyer journey, including landing pages, blog posts, brochures, case studies, other special content and video.
  • Work with Support and Product Management developing 'how to' content and tools to drive developer adoption and success, including integration guides and documentation.
  • Develop and execute website enhancement projects and continuously optimize our site to support marketing campaigns and programs.  

You are:

  • Obsessive about understanding customers and their problems.
  • Collaborative and supportive while working with teams to gain consensus.
  • Able to prioritize ruthlessly. You possess the ability to work on multiple projects while focusing the right level of effort on each.
  • Passionate about understanding and explaining your products, especially through the written word.
  • Very strong with written communication (writing samples required).
  • Skilled at editing. Able to make original source clear and concise.
  • A performance marketer skilled in using data-driven metrics to develop, tune, and optimize marketing performance.
  • A happy extrovert who loves to teach and inspire.

Bonus:

  • Experience as a software developer or marketing to developers.

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