Demandbase is hiring a

Product Marketing Contractor

San Francisco, United States

What do industry leaders like Adobe, American Express, Box, Dell, Salesforce.com and SAP have in common? They all use Demandbase solutions to power their business-to-business (B2B) marketing!  

Demandbase, a leading SaaS-based B2B marketing technology company and San Francisco Business Times #5 Best Places to Work, is looking for more inspired and driven people to join us in our downtown San Francisco and Midtown Manhattan offices. With a roster of loyal, blue-chip customers that’s growing every day, we’re in a phase of tremendous growth and building the team that will take us to the next level. As a company, we’re as committed to growing careers as we are to building world-class B2B marketing technology, all while enjoying an unparalleled work-life balance. If you enjoy innovating and collaborating with highly intelligent, motivated people who are also pretty fun to hang out with, you’re probably a good fit for us.

Responsibilities:

  • Develop and execute go to market plans for new products and services through coordination across the organization and cross functional teams
  • Create packaging and pricing for both existing and future products and services
  • Deliver sales enablement programs and materials that increase close rates and decrease time to close
  • Develop internal and external collateral: playbooks, datasheets, eBooks, whitepapers, webinars, presentations, etc.
  • Perform ongoing market and competitive research and analysis to keep organization abreast of changing environments
  • Support demand generation activities from messaging definition, thought leadership and collateral development
  • Work with Product Management, Engineering, Sales, Customer Success and Executive Management to prioritize business needs to achieve corporate goals
  • Work with internal teams and external vendors to drive new product introduction and launch activities across organizations
  • Understand broader marketing and advertising technology trends that allow for future product initiatives and insights

Requirements:

  • Understanding of the B2B marketing and online advertising competitive landscape
  • Combination of online advertising and SaaS experience preferred
  • Bachelor's degree or equivalent (MBA preferred)
  • 3+ years of experience in Product Marketing
  • Exceptional written and verbal skills with meticulous attention to detail
  • Outstanding communication skills, particularly the ability to convert complex ideas and quantitative data into simple messages
  • Proven ability to participate in and influence cross-functional teams
  • Ability to solicit and synthesize customer and market feedback for actionable recommendations on positioning, messaging, and product development
  • Experience analyzing product, customer, market dynamics and opportunities
  • Creative flair to bring fresh ideas into product positioning and marketing campaigns
  • You are an entrepreneur, not a bureaucrat

About Demandbase:

The Demandbase B2B Marketing Cloud is a comprehensive set of marketing solutions that are transforming the way companies market and sell to other businesses. Demandbase is powered by patented technology that makes it possible to deliver personalized ads to people at specific companies across the web and tailor the website message to engage and convert these companies to customers. It easily connects into existing technologies including CRM, CMS, and marketing automation, analytics, chat and others so marketing leaders get a comprehensive view of the performance of their marketing programs- from awareness through pipeline and closed revenue. Leaders at high-growth companies such as Adobe, Box, CSC, DocuSign, Dell and others use Demandbase to drive better B2B marketing performance. For more information, visit http://www.demandbase.com.

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