Strava is hiring a

Senior Director of Marketing

Alkiona, Greece

Senior Director of Marketing

Strava is composed of dedicated, fun-loving individuals, unified by our mission to build the most engaged community of athletes in the world. And it feels like we’re on to something big. Millions of athletes are already on Strava, with thousands more joining every day, and we’ve assembled an awesome team to keep us growing all around the world. Strava is the Swedish word for “strive,” which epitomizes our attitude and ambition: We’re a passionate community, committed to our athletes, each other, our business, and the deeply held belief that there’s always time for a run, ride, coffee, or all three.


About the Role:

As the Senior Director of Marketing based out of our HQ in San Francisco, you will be at the forefront of generating demand for Strava across the globe. From driving brand awareness, to acquiring new members, to stoking the community already on Strava, the role will be as diverse as it is exciting.

A large part of the role will be to lead and guide a team of nine marketeers based at HQ. This team covers Central Brand Marketing (Content, Brand and Product Communications, CRM, PR) as well as Local Marketing for the North America region.

Reporting directly to the VP of Marketing (who is based in the UK), the Senior Director of Marketing is a key part of marketing leadership at Strava. They will be strategic by nature and will understand Strava’s need to simultaneously drive growth and build brand equity with athletes across the globe.

You will need to move fast and be comfortable with wearing many hats and juggling multiple projects.


  • Help define the goals, core strategies and most efficient tactics for ongoing marketing programs and projects at Strava.
  • Ensure that the right measurement and analytics are in place to effectively measure success and ROI.   
  • Work closely with and influence the leads for Product, Design, Engineering and Business Development to ensure that our marketing strategies and tactics are in sync with wider company initiatives.
  • Nurture and mentor a talented set of direct reports about how to maximise their own potential.
  • Partner with leadership in Local Marketing and Brand Creative teams to ensure unified, high-quality output that is relevant to athletes around the world.
  • Budget effectively and track marketing spend ongoing.
  • Communicate athlete insights and target audience motivations back to the Product team regularly. Help us be sure that our product roadmap is validated with the correct athlete research.
  • Serve as proxy for the VP of Marketing with the Strava Management team when the time difference makes that a necessity.


About You:

You are extremely organized and you have a great ability to thrive in a fast-paced and ever-changing environment. Other requirements include:

  • 8+ years in a marketing leadership role, demonstrating a broad and varied experience in demand generation strategies and tactics.
  • A robust strategic filter and vision for prioritising projects and remaining focussed.
  • Proven experience leading a mid-size marketing org. Either client side or leading a large agency team.
  • An independent and resourceful approach. You make things happen and will evolve the marketing playbook as needed.
  • Previous experience of marketing in a tech company environment a plus. Demonstrable experience of scaling a product or network highly desirable.
  • Passion for sport and an understanding of endurance athletes.
  • Experience in successfully interacting with cross-functional teams.
  • Excellent follow-through, judgment and common sense. “Make it happen” attitude.
  • Willingness to work across time zones. The Strava community is truly global.

Backed by Sequoia Capital, Madrone Partners and Sigma Partners, Strava is expanding in order to exceed the needs of our growing community of global athletes. By joining our team, you will help push Strava forward in fresh, innovative ways. You will engage in interesting and challenging work that will improve the lives of our athletes every day. And in the same way that Strava is deeply committed to unlocking the potential of our athletes, we are equally dedicated to providing a world-class workplace where our employees can grow and thrive. Join us!


Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

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