AdRoll is seeking a Content Marketing Manager to join our marketing team in building a forward-thinking content program that educates, entertains, and converts our target audiences. As a perfect fit in this role, you're up to date on all things advertising, technology, and business, and believe in the power of compelling content as a key component in the technology customer buying cycle.
As an all-star in Content Marketing, you will jump right in; mapping out a content production plan that will help fill the lead funnel, nurture prospects to close, and enable customers to get the most out of AdRoll’s service. We are looking for a strong and dynamic writer who thrives in a fast-pace environment.
The Marketing team at AdRoll focuses on tying effort to results. In this role, you will be responsible for setting lead generation targets and executing against them alongside our marketing campaign managers and digital marketing team. This role offers the opportunity to showcase creative and analytical strength in a highly visible way.
Drive AdRoll’s content strategy, mapping what is needed for demand generation, sales enablement, and thought leadership purposes
Map all content needs against the customer lifecycle - identifying and filling gaps
Plan and execute whitepapers, webinars, infographics, blogs, videos, etc. to engage the target audience
Produce content in support of seasonal marketing campaigns, partnering with marketing initiatives and PR strategy
Set quarterly critical metrics and track progress using qualitative and quantitative data
Partner with research vendors on the creation of content that positions AdRoll as a thought leader in the MarTech space
Write creative briefs and direct content asset production; author and execute content as needed
Repurpose existing content and package it into alternative forms, extending the promotional life of resource-intensive content creation efforts
Collaborate with data scientists and graphic artists to craft compelling visual representations of our data and reports that convey AdRoll's industry expertise.
5+ yrs relevant marketing experience
Excellent storyteller, writer, and editorialist
Proven track record of ROI-positive content marketing results
Familiar with setting aggressive KPIs and analyzing data to measure success
You have a bias to speed but are detail-oriented
Positive attitude and a great sense of humor
Experience with Salesforce and Tableau a plus
People management experience a plus
Competitive salary and equity
Medical / Dental benefits
Paid time off and generous holiday schedule
The opportunity to win the coveted Golden Bagel
AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its proprietary technology. Partnering with top media and tech companies including Google, Facebook, Twitter, Instagram, and Apple, along with millions of websites and mobile apps, the company is home to the world's largest opt-in advertiser data co-op. AdRoll’s goal is to map the world’s intent data and put it to work for every advertiser on the planet.
AdRoll is headquartered in San Francisco, with offices in New York, Tokyo, London, Dublin, and Sydney. It is backed by Foundation Capital, IVP, Accel Partners, Merus Capital, Peter Thiel, and other leading investors. Learn more at www.adroll.com.
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