POPSUGAR Studios is the #1 producer of original online video lifestyle content, with over 250 million monthly views of its original series. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.
POPSUGAR Studios is looking for an Associate Producer with a knack for developing fitness and healthy living content perfect for the the POPSUGAR audience. Our ideal candidate is well-read and in tune with current fitness, healthy recipes, and all-natural DIYs in home, beauty, moms, and more. You are constantly finding interesting stories and can effortlessly bring them to life in compelling short form videos.
A passion for, and understanding of, the healthy living vertical as it pertains to millennial women – you know what’s trending, what long-lead trends are here to stay, and have a knowledge of relevant brands, products, and influencers in the space Contribute to the production of POPSUGAR’s successful series, Class FitSugar (long-form real-time workouts) and Glow (Beauty, Food, Lifestyle DIY).Strong writing and researching skills – you can find unique story angles based on trending topics and tell our audience why it matters to themA deep, demonstrated understanding of how to format videos for success on every social platform – be able to know what works on Facebook, YouTube, Instagram, and Snapchat and how to develop different versions and angles for each audienceAbility to work with talent and direct a crew on set Can translate viewership data from POPSUGAR content and our competitors into insights for future programmingFast learner with the ability to think both creatively and analyticallyHigh degree of drive, energy, accountability and initiative
Pitch, write, and produce POPSUGAR Healthy Lifestyle programmingMay contribute to other lifestyle verticals as well (i.e. Beauty, Food) Prepare thorough analysis of the our own content as well as competitive analysis to ensure we are always creating the best possible performing videoEnsure POPSUGAR videos get shared online by employing killer social tactics: eye-catching graphics and imagery, attention-grabbing titles, topics and story framing that stand out amongst the clutter, etc.