POPSUGAR Studios is the #1 producer of original online video lifestyle content, with over 250 million monthly views of its original series. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions. Check out some of our latest videos here.
POPSUGAR Studios is looking for an Associate Producer with a knack for developing viral food content perfect for the the POPSUGAR audience. Our ideal candidate is well-read and in tune with current culture and food trends that are big with millennial women. You are constantly finding interesting stories and can effortlessly bring them to life in compelling short form videos.
A passion for, and understanding of, the food vertical as it pertains to millennial women – you know what’s trending, what long-lead trends are here to stay, and have a knowledge of relevant brands, products, and influencers in the space
Know how to produce both informational (How To) and entertainment (humor) videos and be able to think up new out-of-the-box food video ideas in addition to continue POPSUGAR’s successful series, Eat the Trend and Get the Dish
Strong writing and researching skills – you can find unique story angles based on trending topics and tell our audience why it matters to them
A deep, demonstrated understanding of how to format videos for success on every social platform – be able to know what works on Facebook, YouTube, Instagram, and Snapchat and how to develop different versions and angles for each audience
Ability to work with talent and direct a crew on set
Can translate viewership data from POPSUGAR content and our competitors into insights for future programming
Fast learner with the ability to think both creatively and analytically
High degree of drive, energy, accountability and initiative
Pitch, write, and produce POPSUGAR Food programming
May contribute to other lifestyle verticals as well (i.e. Healthy Living)
Run playbook meetings for each show and prepare thorough analysis of the our own content as well as competitive analysis to ensure we are always creating the best possible performing video
Oversee that sponsorship opportunities are executed flawlessly. This includes writing treatment pitches, managing meetings with our sales and branded content teams, developing integration ideas that feel organic and make the client happy, liaising with clients on set and making sure all deliverables match the client's expectations.
Ensure POPSUGAR videos get shared online by employing killer social tactics: eye-catching graphics and imagery, attention-grabbing titles, topics and story framing that stand out amongst the clutter, etc.