Careem is hiring a

Growth & Research Manager

Do you have what is takes to build a world-class institution in the region? experience the thrill of being part of a fast-growth technology company? and improve people’s lives?

There is only one way to build an awesome institution: to attract exceptionally talented people who are aligned with the mission of the organisation and make them partners in success. At Careem, our mission is to simplify the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organisation that inspires and become a world-class institution from the region.

We have had a phenomenal start. Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is an innovative transportation service operational in 19 cities from Morocco to Pakistan. With 30% monthly growth, we are one of the fastest growing companies in the region. Our recipe for success has been a team that thrives on challenges, is passionate about solving problems, is not afraid to work super hard, and is a true partner in the company through generous stock option grants. We have attracted strong regional and international investors and are positioned on the cusp of significant scale. Read more about us in the New York Times or Arabian Business.

About The Role

We are seeking an ambitious Growth and Research Manager to lead growth marketing and conversion rate optimization for our fast growing business and manage the company’s marketing research activities. In this cross-functional role, you’ll be able to learn a lot and will have exposure to all levels of the organization.

Key responsibilities include:

  • Develop a growth marketing research strategy focused both on financial gain and customer satisfaction including objectives, approach, activities, timeline and budgets.
  • Communicate with internal clients to understand and document the business objectives.
  • Design qualitative and quantitative research plans for all stages of the user experience and product life cycle.
  • Select the most appropriate research methodology and techniques.
  • Design research questionnaires and moderator guides.
  • Measure visibility, awareness, perception, retention and satisfaction.
  • Measure impact and contribution of social media, PR, content marketing, partnerships and advertising over the marketing and sales funnel.
  • Monitor competitive landscape on regular basis.
  • Manage mystery shopping activities on regular basis.
  • Work with stakeholders to oversee the fieldwork initiative.
  • Interpret data, write reports, and make actionable recommendations.
  • Work with leadership to establish growth strategies.
  • Analyze the conversion and retention funnel and identify areas where new strategies can be implemented to maximize awareness and user acquisition but minimize churn.
  • Be involved in the creation, management and experimentation with new awareness, acquisition and engagement campaigns.
  • Create and discover new channels and strategies to grow the company’s user base.
  • Assessing future trends and maintain a keen understanding of industry trends affecting stakeholders (customers/captains/leadership/investors/government/media/etc) and make appropriate recommendations regarding communication strategy surrounding them.
  • Proactively seek and identify local, regional and global marketing research trends and best practices, then promote and spread best practices among marketing team members, leadership and the rest of the organization.
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