Do you want to help build a world-class institution from the region, experience the thrill of being part of a high-growth technology company, and improve people’s lives?
There is only one way to build an awesome institution: to attract exceptionally talented people who are aligned with the mission of the organisation and make them partners in success. At Careem, our mission is to simplify the lives of people, initially through solutions that make transportation in the region reliable, and over time, through disruptions in payments and logistics. In the process, we want to build an organisation that inspires and become a world-class institution from the region.
We have had a phenomenal start. Founded in 2012 by former entrepreneurs and McKinsey alums, Careem is an innovative transportation service operational in 19 cities from Morocco to Pakistan. With 30% monthly growth, we are one of the fastest growing companies in the region. Our recipe for success has been a team that thrives on challenges, is passionate about solving problems, is not afraid to work super hard, and is a true partner in the company through generous stock option grants. We have attracted strong regional and international investors and are positioned on the cusp of significant scale. Read more about us in the New York Times or Arabian Business.
About The Role
We are seeking a public relations manager to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective public relations programs.
Key responsibilities include:
Develop a growth public relations strategy focused both on financial gain and customer satisfaction including objectives, approach, activities, timeline and budgets.Optimize visibility and manage stakeholders perception.Maintain a keen understanding of industry trends affecting stakeholders (customers/captains/leadership/investors/government/media/etc) and make appropriate recommendations regarding communication strategy surrounding them.Set Public Relations guidelines and policies, communicate them and ensure compliance to guidelines.Coordinate all public relations activities.Cooperate with Social Media Managers and Marketing Managers to design, activate and promote corporate responsibility programs that give back to society and enhance our users lives.Prepare crisis management plans/strategies, identify threats and execute crisis plan while minimizing negative impact on brand image.Develop relationships with local and regional media players (Print, TV networks, online publishers and journalists).Proactively seek and evaluate opportunities for events, partnerships, sponsorships and advertising on an ongoing basis.Attend relevant events to evangelise the company mission and find likeminded individuals and companies to align with on future initiatives.Manage media inquiries and interview requests.Create content for press releases, byline articles and keynote presentations.Monitor, analyze and present PR results and landscape on weekly, monthly and quarterly basis.Integrate PR activities with other marketing activities such as research, business development, social media, content marketing and advertising.Provide media training and prepare team members for interviews, conferences, and other events and be a spokesperson if necessary.Review and proofread all external executive presentations.Proactively seek and identify local, regional and global public relationships trends and best practices, then promote and spread best practices among marketing team members, leadership and the rest of the organization.