Hailo is hiring a

Marketing Executive

London, United Kingdom

Are you a charismatic, creative, ambitious marketer? We’re looking for a Marketing Exec to join our team in London to work on one of the hottest projects around.

Announced in July 2016 Hailo is going to merge with mytaxi, a German taxi e-hailing business. The integration of the businesses is now taking place and London is a key market for the merged company. We need someone passionate and hardworking with bucket loads of enthusiasm and good ideas to help make the merger a success.

The role

This is a rare opportunity to launch Europe’s favourite taxi app into the London market. A digital evangelist and mobile fanatic, you need to be obsessed with communicating how knowledge and technology can move people across cities.

For an entry level marketer, this role is focused on migrating an existing community of passengers and drivers to a brand new service. It requires first hand local knowledge of the London social and cultural scene. You will have the opportunity to influence the launch marketing strategy for mytaxi and work across multiple platforms to engage new and existing consumers.

Key responsibilities

  • Reporting to the UK Marketing Manager, you will build and execute impactful marketing communications to mytaxi’s drivers and passengers
  • Identify target audiences and customer insights to influence campaigns
  • Provide ongoing performance tracking of marketing campaigns, keeping laser focused on results
  • To assist with the migration of customers over to the new mytaxi app
  • To work on brand campaigns that launches mytaxi into a new market
  • To champion the social media strategy, identify growth areas and execute campaigns
  • Produce high quality, engaging and relevant content for our key audiences
  • Be a customer champion. Work closely with the customer experience team to improve end-to-end passenger and driver journeys
  • To work with the internal CRM and Performance marketing teams by producing, activating and evaluating acquisition and retention campaigns
  • Provide input to PR strategy for creative content initiatives
  • To assist the Head of B2B Marketing with producing events, organising printed collateral and producing high-quality sales material
  • Measurements of Success

  • Customer base grows and migrates in line with budget
  • Social media engagement growth
  • Customer retention levels
  • NPS and brand awareness improvements
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