You'll be joining us as a Head of Marketing which means that you'll be our VP of Marketing's right hand man or woman. You should have been working in marketing for some time and ideally we'd like you to have cut your teeth in 2 or 3 companies before joining us. It's important to us that you've been through the mill (just a little bit), as we're moving quickly and we'll need your previous experience and knowledge to help us carry on at this speed.
As a business, our activities span both online and traditional marketing. We have a strong culture of testing and learning, and there is very little we are not willing to try. Data is a key aspect of everything that we do. So we need you to be extremely competent with excel as we use this daily for data manipulation and gathering insight. In our minds this is a key part of the marketeers tool kit.
The successful candidate will have responsibilities across all of the following areas;
Improving the effectiveness of our CRM is the single most important deliverable of this role. We have recently invested in new technology and tools to enhance our capabilities in this space. Working with multiple people across the business you will be tasked with, and accountable for delivering an immediate step change in performance and then overseeing a continuous cycle of testing and optimisation thereafter.
PR is also an incredibly successful channel for Property Partner. As an award winning, fast expanding and disruptive business there are endless possibilities for coverage and promotion of our brand through PR. You will be working hand-in-hand with our PR agency on the PR strategy and execution.
We are constantly testing channels to identify those that can scale efficiently. You are likely to be involved with campaigns including TV advertising, Outdoor, Events, Pop-up shops and many others tests that we have not yet undertaken.
We run Google Adwords, Display, Bing, Facebook and third party email acquisition campaigns, as well as many other smaller test channels. You'll be expected to support the running and management of these campaigns, so experience here is key. Preferably you will be a qualified Google Adwords professional.
Managing 3rd party agencies will form part of the role. We need someone who is going to get the best from them, which may well be through a combination of carrot and sometimes stick! We don't want you to be beating them up but we need to know that you can deal with them in a firm and fair manner.
What this all leads to is that we'll expect you to optimise the campaigns on a daily basis, increasing the number of investors and driving down the cost of acquisition.
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