Sony PlayStation is hiring a

Marketing Analytics Manager

San Mateo, United States

Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation®Vita, PlayStation®3, PlayStation®Store, PlayStation®Plus, PlayStation™Video, PlayStation™Music, PlayStation™Now, PlayStation™Vue, PlayStation®Original and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo. 

Marketing Analytics Manager

San Mateo, CA 

Responsibilities:

  • Support Marketing and Planning Directors by providing data driven recommendations for various initiatives
  • Design and implement complex analyses that may include data mining, predictive modeling, forecasting and segmentation techniques
  • Support the console portfolio planning process. Planning the launch calendars, discussing potential partnership opportunities, promotional calendar planning
  • Creating media mix model for PlayStation portfolio of products and optimizing ROI
  • Support sales forecasting across multiple products PS4, PS4 Pro, PSVR, Software titles, bundles
  • Creating Life Time Value model to support multiple initiatives
  • Initiate, create and maintain health monitoring systems for PlayStation ecosystem

Qualifications:

  • 3-5 years of analytics and modeling experience
  • Strong grasp of statistical concepts and fundamentals of modeling
  • Proven track record of using data to influence decisions on real world problems
  • Strong interpersonal, consulting and business partner management skills
  • Ability to work effectively and collaboratively with cross-disciplinary teams
  • Ability to lead the team and influence partner decisions and drive the business impact
  • Power user of SQL, Excel, PPT
  • Experience with at least one statistical tools and languages: R, SAS, Python, Spark, Scala
  • Adept in analytical and visualization tools: MicroStrategy, Tableau
  • Ability to articulate ideas and present insights through verbal and written communication
  • Graduate in an advanced engineering discipline (CS, EE, Physics, Mathematics, Econ)

 Good to Have:

  • Post graduate degree in Management
  • 1-2 years leading a team of analysts
  • Experience working with multiple business partners
  • Experience working with contractors and agencies

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category. 

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

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