At Twitch, the VP Marketing and Communications team is responsible for defining the Twitch brand, the analysis of Twitch brand awareness and reputation, and the planning and execution of brand marketing campaigns that positively affect how the Twitch brand is perceived in the market.
This team is also responsible for the ways Twitch communicates with its community and customers. The team uses a range of marketing communications channels including public relations, email, social media, on-site notifications, and paid media, while optimizing the volume, frequency, reach, and engagement for these customer touch points as a whole.
As the team leader, you are responsible for the strategic direction of our brand marketing and communications activities, measuring success, correcting failures, and managing priorities and execution of workflow. You report regularly to a wide range of stakeholders and have significant interaction with executive-level staff.
You work collaboratively with cross-functional teams and are an advocate for the marketing team with leaders of other business units. You are a long-term team member dedicated to developing sustained multi-year marketing strategies, and seeing them through to completion.