HireKeep is hiring a

(MM) Marketing Manager - HR Tech Startup

New York, United States

This match is a Marketing Manager role with a company that provides an online platform that enables organizations to make positive, measurable changes to their culture, and a community that connects peers and experts around the topic of culture. The company's platform helps companies actively engage their culture through an ongoing process of collecting, understanding, and responding to internal feedback to drive employee engagement, retention, and success. #GETMATCHED

DAY TO DAY RESPONSIBILITIES:

  • Create and manage marketing campaigns for lead generation
  • Manage digital marketing: including nurture emails and event invites
  • Initiate content marketing projects and contribute as content creator
  • Planning, executing, and following up on conferences/trade-shows in which we participate
  • Consult on CRO, A/B testing and PPC campaign optimization
  • Understand our customers inside and out.
  • Identify key market trends across regions and customer segments
  • Know our competition inside and our and create marketing campaigns that show how we are different from them
  • Provide KPIs and reports of monthly leads generated, sales, conversion percentages, and ROI of the various marketing initiative
  • Use marketing tools like Google analytics, Marketto and Salesforce to drive revenue
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