Work: Plan and execute the complete email marketing strategy
Skills: Email campaign conceptualization, creation, deployment and measurement. Develop engaging email content. Photoshop and HTML/CSS are a bonus. Excellent English language skills to write and proofread email copy. Strong communication and teamwork skills.
Email campaign conceptualization, creation, deployment and measurement. Both promotional and transactional Emails.
Develop engaging email content and also landing page development in some cases.
To build an expert level understanding of the top email marketing platforms including MailChimp, net core, adobe marketing cloud etc.
Manage domain and IP reputation for mail inboxing and ensuring delivery to primary inbox when required.
Business impact through this channel will be your key KPI.
You will be closely working with the content, design and development team to coordinate designing of templates, content creation, landing page development, integration of code etc.
Make changes to existing email templates and designs or make new ones of a basic format using Photoshop, HTML, CSS, JS, etc.
Review email marketing campaign metrics and proactively identify opportunities to improve the effectiveness of the email marketing campaign. Increase new email subscription sign ups
Plan engagement for the entire lifecycle of a customer. Manage daily/weekly/monthly reporting for all email marketing activities
List segmentation based on advanced analytics and customer profiling. Measure performance of each email marketing campaign
What we require:
1-3 years of relevant work experience
Graduate, preferably from a tier one college
Ability to work in a high speed environment without compromising on quality