T3 is hiring a

CRM Manager

Austin, United States
This position has an emphasis on CRM system management and data analysis to distill clear, actionable insights and formulate and prioritize next steps to identify path to traction and overall program growth. This person will be able to work well with analysts, creatives, experience teams and client-side digital marketing teams. The ideal candidate would bring a passion for testing and data-driven marketing to help shape national initiatives and go-to-market strategies.

The candidate will able to handle analytical tasks such as detailed campaign reporting, identifying and implementing tagging requirements, detailed user flows, etc. while at the same time possessing the ability to present findings to key stakeholders, both internally and client-side, in a clear and concise way.


- Perform analyses on multivariate tests, compile results and present them to stakeholders in a timely manner

- Perform complex Ad-Hoc queries, analyses and segmentation studies that combine multiple tools and data sources and types to extract insights from tests
- Determine ROI and attribution by program elements such as channel/medium/creative

- Evolve and standardize overall analysis approach, including reports, dashboards and templates

- Perform data quality audits; identify data collection issues & gaps
-Planning and delivering CRM strategies across the company, encouraging customer acquisition and retention
-Customer Journey Mapping
-Analyzing results and identifying opportunities
-Working closely with all departments
-Monitor and maximize customer value strategies, ensuring maximum profitability
-Working with client to ensure the database is segmented effectively for targeted marketing activities
-Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the client

- Bachelor's Degree required

- Data analysis capabilities

- 3-5 years of CRM management

- 1-3 years of Web Analytics or online test analysis experience
- Strong background in customer acquisition, re-engagement and retention strategies
- Experience in enterprise level CRM management (Salesforce Marketing Cloud, Pardot, Marketo, etc.) 

- Experience with testing/optimization platforms

- Experience working with large data sets and databases

- Ability to form partnerships with various stakeholders (product managers, CRM, development etc.)

- Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision

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