As Marketing Manager for Spain, Portugal and Brasil, one of your roles will be to ensure that you collect insights from prospects and customers, and benchmark ElTenedor & other players acting in our market to propose and execute a relevant Marketing Plan that answers to the objectives planned (such as develop our data base, grow on notoriety and increase business volume)
Your main responsibilities will be
Being responsible for Marketing plan ad budget.
Coordinate and manage the teams of PR, Brand, Performance, CRM and Strategic Marketing and Restaurant Offer. , and be in permanent contact with the central ones, becoming the connection point for all of them.
Constant Analysis & evaluation of our brand value proposition in the market
Promotion of our Brand locally in accordance to guidelines defined by central team, using 360 approach media channels, balancing media buying, social media and brand content.
Collaboration with CRM teams to build relevant contact plan for different customer segments using all contact channels (email/ Push/ sms/ website & SSC) and loyalty & referral program
Know and use central (SEM/ FB/ Affiliation) & local (partnerships) performance marketing levers to boost bookings and new customer acquisition
Coordinate with PR to agree on main messages to convey, to build social / community strategy and determine which local or national gastronomic events our brand needs to be associated with.