Freshworks is looking for a digital marketing professional. As the Regional Marketing Lead Europe (m/f) you will be the driving marketing force in accelerating Freshworks revenue growth and increasing brand awareness across the different European markets. In your role you will be responsible for developing and executing our European marketing strategy in close collaboration with Freshworks global marketing teams. As a well-rounded marketer you are going to determine how to best reach our B2B target customers, mostly mid-sized companies, through a variety of different activities.
You will be primarily in charge of field marketing and public relations. This includes but is not limited to tasks such as regional PR and social media management, thought leadership through content marketing, localization and amplification of global messages and organizing, participating and managing different (off-site and on-site) events. Secondary responsibilities are sales enablement (creation of localized pitch decks), customer marketing as well as corporate marketing (building brand awareness through different marketing campaigns).
You will have to be a nimble player who can step back and think strategy when needed as well as dive into the details to get things done. Ultimately your success will depend on your ability to raise Freshworks brand awareness and deliver a constant stream of new incoming high-quality leads for the regional sales team. To accomplish this you will work closely with multiple stakeholders across the globe including the regional sales teams, Freshworks global marketing teams and also with a network of different agencies and partners across Europe. The role is based in the center of Berlin and you will report directly to the Managing Director for Continental Europe and matrix into the Global Marketing Lead.