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Financial Data Startup Entry Level Social Media Manager (SMM)

Washington, United States

This match is a Social Media Manager role with a DC-based cutting edge startup that is a unique data aggregation and analytics service provider focused on the cannabis industry in the US and abroad.

Responsibilities:

  • Manage Social Media marketing campaigns and day-to-day activities including:
    • Curate relevant content to reach the company’s ideal customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads (and sales).
    • Conduct online advocacy and open stream for cross-promotions.
    • Develop and expand community and/or blogger outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
    • Design, create and manage promotions and Social ad campaigns.
    • Compile report for management showing results (ROI).
  • Curate relevant content to reach the company’s ideal customers.
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users in a “Social” way while cultivating leads (and sales).
  • Conduct online advocacy and open stream for cross-promotions.
  • Develop and expand community and/or blogger outreach efforts.
  • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
  • Design, create and manage promotions and Social ad campaigns.
  • Compile report for management showing results (ROI).
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
  • Develop a strategy and implement a proactive process for capturing customer online commentary.
  • Monitor trends in Social Media tools, applications, channels, design and strategy.
  • Identify threats and opportunities in user-generated content surrounding the industry and big data business. Report notable threats to the COO and appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
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