VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE now operates out of 36 countries, and has expanded into a multimedia network, including the world’s premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division.
VICE’s digital channels include VICE Sports, a sports channel; MUNCHIES, a food channel; VICE News, a dedicated news channel; Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance music and culture and Broadly a female focused channel. VICE acquired British fashion publication i-D in 2012 and re-launched i-D’s digital presence at i-D.co, a video-driven fashion site. In 2013, VICE launched a news-magazine series on HBO titled VICE. In 2016, VICE is launching its own linear TV channel called VICELAND.
VICE also maintains a brand strategy and creative services arm of its business called Virtue. Virtue helps brands develop marketing platforms with an emphasis on digital media, content creation and consumer engagement. Virtue’s stable of clients includes a range of consumer brands, ranging from lifestyle to technology to FMCG.
At VICE we work in a relatively flat structure meaning people need to be very self-motivated and able to develop their own role depending on the demands of their account. We encourage working collaboratively across departments and disciplines (Sales, Editorial, Production and Activation) and want people to make the most of the VICE talent pool.
Develop best-in-class strategic recommendations to briefs that range from devising content strategies to full communication programmes to rebranding, from both retained and pitch clients. Interrogate and reinterpret briefs. Truly get to the core of the task at hand and gather an understanding of the wider commercial, brand and consumer context.
Lead research on briefs to derive inspiring insight. Have a deep understand of consumer behaviour and identify emerging consumer trends.
Collaborate with the creative team to ensure the strategic vision is effectively brought to life while brand goals are kept firmly in sight.
Integrate Virtue with other key departments to improve all areas of the briefing and response process.
Ensure that the chosen approach is turned into an effective & platform agnostic distribution strategy. Actively work with and contribute to the success of the Virtue team.
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