Weedmaps is hiring a

CRM Specialist

New York, United States

Overview

The CRM Specialist will implement and execute ongoing customer marketing programs supporting both B2B and B2C business objectives. This position will oversee and execute email campaigns, including communications calendar and customer segmentation, trigger-based campaigns, promotions, events, sweepstakes, campaign reporting, and other CRM initiatives as necessary.

The successful candidate will have an understanding of direct marketing principles and will have a demonstrated interest in and facility with “test and learn” strategies and data analysis. The CRM Specialist will be an effective communicator and collaborate cross-functionally to execute CRM strategies.

Responsibilities

  • Plan, manage and execute email and CRM strategies; operate with a sense of urgency to deliver campaigns on time and as defined per campaign requirements
  • Partner with Sales, Media, Product and Creative groups to ensure cohesive execution of marketing strategies and communications
  • Work with Director, Analytics to develop and deliver standardized program analytics and related reporting platforms
  • Build communication calendars, drip campaigns and execute against each as required to support B2C and B2B campaigns
  • Manage audience selection and segmentation in support of overall business objectives
  • Foster and develop relationships with key operational vendors supporting email efforts
  • Execute testing strategies that deliver incremental response gains from email and CRM programs. Show week over week progression

Qualifications

  • Bachelor’s degree in Business, Marketing, Communications or related field
  • 2-5 years’ experience in marketing, with a focus on database and/or email marketing
  • Strong Microsoft Office, particularly MS Excel, skills
  • Experience with Pardot, Exact Target or related software as well as web analytics tools for reporting
  • Ability to partner with cross-functional stakeholders and vendors to execute strategy
  • Must be able to handle diverse responsibilities and work independently to achieve results
  • Copywriting skills a PLUS

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About Weedmaps:

Formed in 2008, Weedmaps is the largest technology company focused on servicing the legalized marijuana industry in the United States and internationally by providing listing services for dispensaries, doctors, and deliveries. Our website gives over 4 million monthly visitors the ability to review and discuss these services while building a sense of community through forums and social networking. The marijuana industry is growing exponentially and the legal and technological challenges it faces are immense. We see this as the perfect opportunity to create unique and innovative solutions that can transform the industry. In addition to developing technology solutions, Weedmaps is also firmly committed to advising on and supporting the legalization of marijuana and the medicines derived from it in a responsible manner.

Our Benefits:

  • A collaborative and open-minded atmosphere that is excitingly fast paced
  • Company-paid medical/dental/vision/life insurance
  • Fully stocked kitchens with healthy snack and drink options
  • Free Lunch catered in the office every day
  • Free onsite gym and yoga classes
  • Generous paid vacation and sick leave policy
  • Competitive maternity/paternity policy
  • 401k with competitive match

Who Are We Looking For?

Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. So what are you waiting for? Join the Weedmaps family!

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