Work closely with Creative Director to create strategic marketing materials for the TED partnership team, based on evolutions in TED partnership offerings and a deep understanding of TED’s mission and the competitive landscape.
Internal expert on key verticals
Develop knowledge and expertise in assigned verticals, including monitoring developments in the area and staying on top of interesting programs being produced in the sector. Work with Creative Services department to adapt existing programs for the category and also generate original concepts of relevance to clients in the area.
Creative idea development + proposals
Maintain marketing materials for categories, including refreshing with new ideas and sharing case studies of successful programs in the category as they are completed. Develop category decks that spin out of the generic overview deck, with specific material relevant to the category. Maintain an inventory of ideas and programs available and monitor what ideas are in front of what clients. Work with development executive to create customized proposals for qualified clients who have expressed significant interest in engaging with TED. Meet with development executive [and clients if possible] to refine ideas and gauge interest areas and develop a custom proposal based on this interaction. Join iterative process refining the proposal until deal is closed.
Execution of ideas
Oversee execution of the elements noted in the final deal, serving as a principal creative contact for the partner. This will entail coordinating with other members of the team [ie. Working with the digital operations team on media plans, with the custom content group to develop content, PDW in Vancouver on specific onsite activations], but the Creative Account Manager will be the through line for the partner, through the completion of the program. Generate recap of all programs and work with development executive on renewal of business.
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