GoDaddy is hiring a

Program Manager - Engagement Marketing Platform

Scottsdale, United States

GoDaddy's (NYSE: GDDY)  mission is to radically shift the global economy toward life-fulfilling independent ventures—helping our customers kick ass by giving them the tools, insights and the people to transform their ideas and personal initiative into success. With more than 14 million customers worldwide and more than 62 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business.

The ability of GoDaddy to continue to win in the marketplace is directly related to digitally engaging existing and prospective customers in an effective way. Effective digital engagement requires using what we know about a person and executing the contextually correct message to them in the way they prefer to consume information. This is managed by the Engagement Management Platform (EMP) Team within the Global Platform Development Group of GoDaddy.

Success with digital engagement involves mastery of a complex co-dependent mix of databases, services, intelligence layers, markup code and delivery systems. Product Owners (PO) facilitate the constant release of large and small enhancements to these underlying platforms. The PO acts as the liaison between other PO’s and Stakeholders on the requesting side, and facilitates the delivery by the EMP capability.

You will learn the purpose of the capabilities to be developed or enhanced and discover the features, functions and critical timelines for deliverables. This includes Platform capability as well as underlying data set-up and performance of the platform itself.  You will be responsible for representing the business owners’ priority for the delivery team. You will transform business requirements into user stories and acceptance criteria, then help facilitate the solution with the Scrum Master. The PO is the responsible party for all questions and answers around scope definition.

Come be the voice of the Product to the organization!


  • Provide insight and expertise regarding the fundamentals of coordinated, cross-channel marketing – what, why and how including industry best practices, trends
  • Communicate product capabilities, current and in-progress updates and future plans across stakeholders
  • Maintain the hierarchy of a high level product roadmap from implementation phases down to the user stories. Track and regularly communicate on these efforts at different levels in the hierarchy depending on the audience (Executives, Managers, Product Owners, etc)
  • Prioritize the Scrum Team’s backlog while maintaining consensus with all stakeholders
  • Author stories, defining the what and why at the appropriate level of detail, including acceptance criteria while avoiding prescriptive requirements
  • Answer all questions about scope and priorities for the Scrum Team through continuous grooming with the team
  • Accept all completed stories as they are finished by the Scrum Team while maintaining consensus on this acceptance with all stakeholders
  • Demonstrate accepted work to all stakeholders on a regular cadence
  • Celebrate with the team and revel in the glory of your high value contribution


  • Bachelor’s Degree in Marketing, Computer Science or a relevant field
  • Minimum of 5-7 years of marketing technology experience, resulting in a broad scope of skills (Marketing Automation, Marketing Data, CMS, email Platforms, DMP/Display, etc.)
  • Exposure to or familiarity with an Agile SCRUM based team
  • Superb communication skills; can convey strategy and detail across audiences
  • Tolerance for a highly dynamic work environment
  • A strong sense of ownership and accountability
  • A sensibility of using metrics to measure improvements
  • Understanding of the technology stack used in complex marketing technology environments.
GoDaddy is a proud equal opportunity employer.


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