Motif is seeking a results-driven and dynamic self-starter to own marketing communications. The ideal candidate is someone with a history of successfully creating messaging programs leveraging email, push notifications, and in-app messages.
To be successful you will need to be analytical, creative, detailed, and motivated. This person will play a critical role architecting a system of communications to address all phases of the customer lifecycle from awareness, to application, to utilization, through to advocacy. As such, you will be responsible for the CRM content and systems, which will encompass email, SMS/notifications, and the platform itself.
- Drive thinking, strategy, and execution of a lifecycle marketing program
- Refine execution of email marketing to use technology to make it more automated in partnership with the customer analytics team
- Identify relevant customer segments and leverage technology & creative skills to personalize communications
- Build analytical framework to measure performance of the program on a continuous basis
- Drive the creative voice of the marketing campaigns in alignment with the overall voice of the brand
- Partner with product and engineering to guide the transactional message flow
- 2-5 years experience working in a consumer-facing email marketing role
- Degree in Marketing, Business, Customer Analytics or related field
- Start-up experience and mentality
- Resourceful and energetic executor capable of taking on a task and driving it to completion
- Execution experience with setting up triggered and personalized email programs leveraging ESP technology
- Strong creative skills to guide the design team in producing email creative that elevates the brand
- Problem solver. Ability and experience using data and metrics to make decisions
- Experience using web analytics tools like Omniture, Mixpanel or Google Analytics
- Strong presentation and communication skills
- Outstanding follow-up, organization, and time management skills
- Ability to multi-task and meet deadlines while paying attention to details
Motif Investing is an online broker that is changing the face of online investing through an innovative, transparent social platform that allows individuals to invest in stocks and ETF portfolios built around everyday ideas and broad economic trends – and even create brand-new motifs from scratch. Motif is a registered broker-dealer and member of SIPC.